India Energy Supplements Market: Introduction
A recent report published by Transparency Market Research on the India energy supplements market includes industry analysis and opportunity assessment for 2021–2031. The overall revenue generated by the India energy supplements market is estimated to be over US$ 660 Mn in 2021 and is expected to reach US$ 1.5 Bn by the end of forecast period.
Growing Consumption of Dietary Supplements Boosting India Energy Supplements Market
The nutraceuticals sector is booming, owing to a surge in the demand for nutritional supplements and a fundamental shift in consumer preferences away from pharmaceuticals among the upper and middle classes. The key drivers of the India energy supplements market are an expanding GDP and a growing senior population. More product introductions, increased investment in the APAC health industry, and consumer knowledge about health are few of the factors projected to raise the demand for this product.
Rapid digitization and rise in social media usage have boosted public awareness and access to important information about nutrition, holistic health, and wellness. Additionally, as people’s worries about nutrition and health have grown, nutraceuticals have become increasingly popular as essential supplements for achieving and sustaining excellent health around the world. Modern marketing strategies, which allow companies to display a wide range of products to a highly focused audience via online advertising platforms, have been a crucial factor in the industry’s growth.
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Changing Lifestyle of Consumers to Accelerate India Energy Supplements Market
India is one of the world’s largest economies with a high purchasing power parity. Individuals’ per capita income has risen during the last decade, creating the path for new lifestyles. The incidence of lifestyle diseases has increased as a result of changing eating habits, lack of physical exercise, and increasing in the number of persons working in sedentary jobs.
Due to rising healthcare expenses and burden of lifestyle diseases, the market for dietary supplements is driven by a paradigm shift toward preventative health management techniques. Furthermore, future growth of energy supplements is likely to be boosted by digitization in the retail sector. Likewise, the growing popularity of herbal supplements is projected to drive higher sales.
Growth of eCommerce to Impact Sales of Energy Supplements in India
India is a young country with a demographic profile that supports the expansion of eCommerce in general. Rising disposable income, along with a demographic slanted toward the tech-savvy youth, points to bright possibilities for eCommerce growth. Millennials are the most active Internet customers, though older generations with more spending power are becoming more prevalent. Increased Internet availability, a quick drop in data use costs, and the spread of smartphones are all contributing to the expansion of energy supplement sales through online channels. Nearly three-quarters of e-purchases in India are made on mobile phones.
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While consumers have become more health-conscious and the COVID-19 pandemic has cemented this tendency, efforts to manage the disease have created a difficult and uncertain economic situation. As a result, growth rates for supplements that are not considered vital and have high pricing, such as protein supplements and non-herbal supplements, have been badly impacted.
India Energy Supplements Market Segmentation
India Energy Supplements Market, by Product Type
- Energy Drinks
- Energy Gels
- Gummies
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India Energy Supplements Market, by Flavor
- Fruits
- Citrus
- Berries
- Others
- Vanilla
- Chocolate
- Others
India Energy Supplements Market, by Sales Channel
- Hypermarkets/Supermarkets
- Specialty Stores
- Drug & Pharmacy Stores
- Online Retail
The world has undergone a major shift in the way of living since the COVID-19 pandemic struck. A notable change in the functioning of various businesses and sectors has influenced their working mechanisms extensively. The food and beverage sector is no stranger to this change. Transparency Market Research (TMR) has studied many aspects concerning the difference between the trends in the pre-pandemic and post-pandemic world across the food and beverage industry.
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