Individuals Trying to Escape Daily Work Life Influencing Market Growth
Outdoor structures are multi-purpose and multi-seasonal extensions to an outside living space. The features of these outdoor structures include the protection from environmental and natural factors, large space, and offer escape from the tensions of daily life. Homeowners and architects, looking for various ways to prolong the comfortable enjoyment of the outdoors, are increasingly preferring these outdoor structures. The recent years have witnessed the evolution of backyard living from a deck to real outdoor living spaces that include kitchens, eating, sitting, and living areas.
With this rise in the popularity of outdoor structures, it is no surprise that outdoor chairs are also more in demand. Camping chairs or beach chair, or outdoor chairs are collapsible, foldable or inflatable seats with a backrest, which can be used in several outdoor environments. There are various types of chairs that fit in these segments, differing greatly in size and style. However, all of them are designed to be made smaller for the purpose of transportation. These chairs are mostly used at beaches, gardens, parks, the countryside, or in tents. The popularity of camping is increasing globally particularly among the youth, which is anticipated to magnify the demand for the North America outdoor structures & beach chair/camping chair market during the forecast period.
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People with Increased Self-time Trendily Sought Outdoor Leisure Products amid Pandemic
The outbreak of the coronavirus disease in 2019 (COVID-19) has significantly impacted the global economy, as most businesses were shut or working in a very limited capacity. Various businesses took this time to rethink and reconfigure their working modules to be prepared for the market restoration post COVID-19. Various businesses have successfully implemented risk management plans specifically for this crisis. In the North America outdoor structures & beach chair/camping chair market, COVID-19 had a positive influence on the market growth, as recreationists spent a greater amount of relaxation time from their complicated work schedules. The lockdown came as an opportunity for campers and prospective people looking to spend time outside the house.
Most people were asked to work from home and students to learn from home. Many of these people were looking for backyard structures as a solution to add more space. The online platforms to buy outdoor structures and camping chairs were trending and the demand for these products increased tremendously proving propitious for the North America outdoor structures & beach chair/camping chair market. However, the manufacturing units were largely impacted due to a shortage of raw materials, owing to a disrupted supply chain amidst the pandemic. Nevertheless, post-COVID-19, the North America outdoor structures & beach chair/camping chair market is expected to grow during the forecast period.
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Growing Need to Socialize after Months of Lockdown Propels Demand for Outdoor Activity Products
Currently, people have shifted their focus from outdoor space to outdoor space with extra features such as walls, ceilings, and roofs, but only in an open sense to blend with the outdoors. Manufacturers are capable to expand their offerings in the growing demand for outdoor structures. Some products include a fireplace as a perfect epicenter of these spaces to encourage socializing, while taking the chill out of the air. Moreover, manufacturers are also focusing on the development of outdoor structures with waterproof materials, which make them safe to store items even during the rainy season.
Additionally, structures made with steel efficiently bear harsh weather conditions and present long-term durability. This further increases the demand for outdoor structures in the market. The biggest outdoor structures & beach chair/camping chair market are in the warmer states such as Arizona and Texas. However, the demand to maximize the backyards in colder regions has been increasing rapidly. Moreover, due to rising expenditure on outdoor activities and an increasing number of brands, the United States is holding major share of the North America outdoor structures & beach chair/camping chair market. The North America outdoor structures & beach chair/camping chair market is estimated to expand at a CAGR of ~5% during the forecast period.
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Outdoor Structures & Beach Chair/Camping Chair Market: Overview
- According to Transparency Market Research’s latest research report on the North America outdoor structures & beach chair/camping chair market for the historical period of 2015 – 2019 and the forecast period of 2021–2031, increasing availability of outdoor structures in various designs and features, and rising popularity of camping are factors expected to boost the global outdoor structures & beach chair/camping chair market during the forecast period
- In terms of revenue, the North America outdoor structures & beach chair/camping chair market is estimated to reach the value of US$ 3 Bn by 2030, expanding at a CAGR of ~5% during the forecast period. Outdoor structures are expected to dominate the North America outdoor structures & beach chair/camping chair market.
Rising Popularity of Camping; Expansion of Online & Offline Distribution Channels: A Key Driver of Outdoor Structures & Beach Chair/Camping Chair Market
- Outdoor structures are majorly used by households and entrepreneurs. Metal sheds are widely used to store household equipment, farm and garden equipment, and grains. Moreover, metal sheds are preferred as a safe option to store boats and other large equipment at home. Increasing demand for sustainable and low-maintenance structures is anticipated to drive the outdoor structures & beach chair/camping chair market during the forecast period. Key manufacturers are focused on providing custom designs and styles of both outdoor structures and camping chairs to meet evolving consumer needs. Moreover, most outdoor structures include skylight, window, and vent to ensure a well-lit environment and good air circulation. In addition, outdoor structures are available in various sizes and designs, which further increase their demand and helps in the growth of the outdoor structures market.
- Manufacturers operating in the outdoor structures & beach chair/camping chair market utilize various online and offline distribution channels ranging from traditional wholesale business to eCommerce business to cater to large consumer base. Furthermore, the increasing penetration of the Internet in different areas has resulted in the growth of eCommerce. This factor helps in the growth of the outdoor structures & beach chair/camping chair market.
Custom Built Outdoor Structures, Market Penetration Strategies Adopted by Manufacturers to Aid Market Growth
- Manufacturers are creating custom-built outdoor structures to meet the needs of customers. Manufacturers are offering a wide range of options to make custom outdoor structures, including internal walls, windows, doors, and ventilation, created by working on a 3D model, which make the design more realistic. Making a custom design places a lot of options and advantages as customers can experiment with different styles and materials, while staying within the limits of their budget.
- Demand for outdoor structures has increased with people spending more time at home due to the COVID-19 pandemic. With people working from home and students distance learning, many consumers are looking to backyard structures as a solution to add more space. Customers now prefer to use outdoor structures as some type of home office and not just for storage. This factor has increased the demand for outdoor structures and is helping in the growth of the market.
- Many manufacturers are striving to increase their market share through strategic initiatives and innovation, and introducing new products, thus driving the demand for outdoor structures & beach chair/camping chairs. Manufacturers are focusing on developing their distribution, marketing, and sales channels to improve their product reach, and exploring the potential of selling the products online and through direct channels such as department stores and supermarkets. Increase in purchasing power and change in lifestyles is anticipated to positively impact the outdoor structures & beach chair/camping chair market.
Outdoor Structures & Beach Chair/Camping Chair Market: Competition Landscape
- Detailed profiles of providers of outdoor structures & beach chair/camping chairs have been provided in the report to evaluate their financials, key product offerings, recent developments, and strategies
- Key players operating in the North America outdoor structures & beach chair/camping chair market are
- Craftsman
- Handy Home
- Kloter Farms
- Lifetime Products
- ShelterLogic Group
- Suncast Corporation
- Tuff Shed
- Blue Ridge Chair Works
- Cape Cod Beach Chair Company, Inc.
- Strongback Chair
- Telescope Casual Furniture
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