Social Media Messaging Market: Overview
Social media messaging is a communication medium integrated with social networking platforms. Social media offers a platform to share information, news, and trends with your connections across the globe. Social media messaging is an instant messaging service which helps to connect with the people including friends, colleagues, and others in a better way than conventional messaging. In social media messaging services, message can be presented in multiple formats including, text, voice, photos, and videos.
Currently, companies are primarily focused on social media messaging services to advertise their products and increase brand awareness. In addition, social media messaging provides a platform for lifelogging, payments, gaming, media, and other services.
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Social Media Messaging Market: Trends and Growth Propellers
In the past decade, communication has changed from conventional text to multimedia messaging. The increasing internet penetration plays a key role in the rapid growth of social media messaging. The penetration of various messaging services is increasing over the time due to advancement in mobile data network technologies such as 4G, and 5G provided by internet service providers.
Furthermore, the cost of social media messaging is much lower than conventional messaging services provided by mobile operators. Thus, a consumer prefers social media messaging service over conventional messaging. In addition, companies are using social media messaging services to increase brand awareness about their products and services.
Social Media Messaging Market: Key Companies
In this rapidly changing social lifestyle, multiple messaging platforms are launched by different companies. These companies include Facebook, Inc., Tencent, Inc., Twitter, Inc., LINE Corporation, VNG Corporation, Microsoft Corporation, Kakao Corporation, BlackBerry Ltd., Kik Interactive, Inc., and Telegram Messenger LLP.
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The regional analysis covers:
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