Digital intelligence (DI) is the process of collating the big data of customers to analyze and develop insights. These insights can be used to deliver the best and the most relevant experiences to the customer during digital interaction. Digital intelligence technology includes understanding of customers and usage of the company’s website by the customer either through the mobile site or mobile application. The company can use this data to optimize its experience irrespective of time, or place of interaction with the customer. Marketers are able to combine insights from existing, new, and emerging channels which allows them timely, customer-oriented decision-making. Hence, digital intelligence is essentially a modern competitive approach to assess customer expectations and needs. Digital intelligence technology has the ability to transform digital data into real-time data. In today’s changing multi-device and multi-channel world, the digital data collected can be turned into actionable and customer centric insights. Digital intelligence technology is the backbone of customer experience management. Recent trends in digital intelligence technology are rise of the intelligent personal assistant at home, chatbots, data driven decisions and so on.
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Growth of the global digital intelligence technology market is fueled by factors such as increasing need to optimize customer experience management (predictive and real time data), increasing public, corporate, and government use of the internet and digital data, growth in voice and video communications on the Internet, and availability of cheap data storage and processing for the digitization of back offices. These factors are expected to contribute to the growth of the digital intelligence technology market. Tools such as online testing, predictive analytics, and behavioral targeting are used by companies to understand web behavior in real time. There are few restraining factors for the digital intelligence technology market such as data security, linking the real time data, and data quality. There are chances of current technology getting obsolete in the mid to long term due to rapid advancements in technology and software in the market.
In recent years, there is an increasing need for deeper understanding of products and its features used by customers and also customer interactions. This is helpful for companies to create the best website or mobile user experience. All this can be achieved through digital intelligence technology, which provides an end-to-end snapshot of customer interaction across various channels such as web, mobile, and offline.
Some of the key players in the global digital intelligence technology market include Accenture, Splunk, Inc., Simon Waller, SAS Institute Inc., AT Internet, Digital Intelligence, Inc., ACCESSDATA, Adobe Systems Incorporated, BlueAnt Digital Intelligence Pvt. Ltd., Emerson Electric Co., and so on.
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