- Toilet hygiene products are the products which help to keep the toilet clean and free of germs and bacteria. The toilet is a breeding ground for germs and if not kept clean can lead to various health issues. Toilet hygiene is one of the ways of eliminating the spread of disease. Poor toilet hygiene is related to many health concerns.
- Access to a clean toilet is not a luxury but a necessity. Consumers prefer going to places where a clean toilet facility is available. Various products in the market help consumers maintain proper toilet hygiene.
- The increasing number of public places, hygiene advertising, health awareness, and disposable income is expected to lead to favorable growth of the toilet hygiene products market during the forecast period.
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Key Drivers and Opportunities of the Global Toilet Hygiene Products Market
- The importance of toilet hygiene is spread extensively amongst all classes of society through advertising and other government initiatives. Children and elderly people are sensitive and more prone to infection caused from unhygienic toilets. The increase in health awareness and its importance is expected to drive the global toilet hygiene products market during the forecast period.
- The current global pandemic (COVID-19) has further increased the demand for hygiene products and the world has also understood the importance of hygiene on a wider scale. This scenario is projected to increase the demand for various toilet hygiene products during the forecast period.
- Many industries are currently closed due to COVID-19; once economic activity restarts, the end-use industries are expected to demand large amounts of products which is likely to create business opportunities for all manufacturers. The growth in end-use industries is anticipated to further drive the demand for toilet hygiene products during the forecast period.
- Manufacturers are engaging in various business strategies to increase their market share. Merger & acquisition, partnerships, expansion in new geographies, new product development, existing product improvement, price strategy etc. are some examples of strategies adopted by manufacturers.
- Emerging middle class, awareness amongst people, and increasing heath concerns are expected to create more business opportunities for the toilet hygiene products market during the forecast period.
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Asia Pacific to Hold Major Share of the Global Toilet Hygiene Products Market
- Geographically, the global toilet hygiene products market can be divided into North America, Europe, Asia Pacific, Middle East & Africa, and Latin America
- Asia Pacific is expected to dominate the global toilet hygiene products market during the forecast period. China is estimated to lead the toilet hygiene products market in the region. Change in consumer attitude and increasing disposable income is projected to drive the demand for toilet hygiene products in Asia Pacific.
- Asia Pacific is likely to be followed by North America and Europe. Growing health concern is expected to boost the demand for toilet hygiene products in these regions during the forecast period.
Key Players Operating in the Global Market
Major players operating in the global toilet hygiene products market include:
- Neerava Hygiene Products Private Limited
- Procter & Gamble
- Kennedy Hygiene
- Northwood Hygiene Products Ltd
- Kao Corporation
- Permobil
- Ecover
- Metsä Group (Katrin)
- Church & Dwight Co., Inc.
- Henkel AG & Co. KGaA
