Social networking advertising is the means of gaining attention of customers by utilizing social networking portals. Increasing use of internet and social media have forced marketers to find better ways of communication and engagement with customers so as to increase the efficiency of advertising, increase their customer base and create loyal customers.
The global social media market reported USD 11.78billion revenue in 2011 and this is expected to increase to USD 17 billion in 2012. In this market, the major contribution of 60% by the social networking advertising market generated revenue of USD 5.52 billion in 2011 which is expected to generate revenue of almost USD 9 billion in year 2012. Social media advertising market is expected to grow 52% to 58% year over year.
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Facebook is the leading company having active users – an average nine million active users per week followed by Twitter and Qzone as per current data available. This report also includes the company profile of major players in social networking advertising – Facebook, Twitter, Qzone, LinkedIn, Google plus and many others
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Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
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The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
