In today’s world, marketing through social media is said to be the most powerful tool for any business if utilized wisely. The reach that a business gets through social media is jaw-dropping. For example, there are around 2.3 billion active social media users, imagine the exposure a business will get digitally, great no?
In this fast era of digitalization, about 91% of the retail brands use more than one social media platforms with new mobile social users entering every twelve seconds.
By getting hold of a successful social media strategy, the business has the potential for growth and development. But with an increasing number of social media strategies, the numbers of cyber-attacks on these social media accounts are also rising. Therefore, it is essential to take all the necessary precautions to secure social media accounts.
So we have prepared a list of five social media security tips to protect your business on social networks from devastating consequences:
Avoid Disclosing Sensitive Information
It is one of the essential tips for business users to protect their social media platforms. Suppose your staff has the credentials to post comments and statuses on business social media account. In that case, you have to make sure they are informed regarding the prevention of sensitive data such as upcoming features, product release dates, or any other sensitive data.
If this information is not protected well, then you might see your business ideas being implemented by your business competitors as a result of theft, which can no doubt be destruction to your company and its creative mind. With that, the employees must be trained in recognizing social engineering attempts which can result in passwords being leaked along with any other security information.
Be Aware of Scams
Several terrible applications on social media can play a significant role in stealing personal information like passwords etc. If you become a victim to such spyware, then the chances of having your personal and financial information exploited will rise. However, there are specific ways of preventing yourself from such platforms.
It is essential to be aware of the various types of scams on social platforms. For example, you may believe that a specific application is reliable, but as soon as you enter your profile data, the hackers can exploit your information and cause trouble.
One-click on any unknown link is enough for a hacker to access your financial and personal data. Therefore it is advisable to avoid opening the new links because once you do it, you’ve paved the way for hackers to steal your money and disturb your contacts.
Use a VPN
There are times when you or your staff needs to access your social media account through any public network. Using a public wi-fi has its consequences as chances of being attacked by a cyber attacker or hacker who can access your login information is high.
Therefore, using a Virtual Private Network (VPN) is recommended as it is an excellent tool for prevention. A VPN encrypts the device connection and then routes it securely. By using a VPN, it gets impossible for hackers to access your passwords or usernames. You can learn more about VPN by viewing VPN related articles on Techlectual.com.
Avoid using the same password on multiple accounts.
This is one of the common mistakes that we make when using social media accounts. Using the same password for different accounts make it convenient for hackers to access sensitive information from your account.
For example, if a hacker accesses your email account, he can try using the same password for your social media accounts too and so on. Hence it is better to go for a different password for each account and ensure they are unique ones and hard to guess. A combination of both lower and upper case letters, symbols and numbers are highly effective. Along with this, it is better to change password quite often.
Many cyber attackers now opt for blackmailing ideas. They may threaten you to have the control your social media and ask for money in return. They may send you various emails saying that your account is locked followed by a link to unlock it. But as soon as you click on that link, you’ll be directed to some unknown site, and they will have access to your login information.
However, it is noticeable that in most of the cases, hackers don’t have control on your account, so it is advisable to ignore them and cross-check your social media account instead of clicking on unknown links.
The tips mentioned above are some of the many that can secure your account and protect your company’s information. Cyber theft is on the rise today, but by following these tips, you can save yourself from becoming a victim to it. Hence enjoy the perks of social media but stay safe and informed simultaneously.