Wipes are papers, nonwoven or tissue. Wipes are meant to be used for light friction and rubbing to remove liquid or dirt from the hard and soft surface. Wipes are utilized to release or retain or absorb liquid or dust on demand. The global wipes market is likely to witness growth due to augmented awareness about health and hygiene amongst the people across the globe. Consumers need wipes to release, retain, or absorb liquid or dust as and when needed.
The global wipes market is predicted to be influenced by the inherent properties of the products. Wipes come with consumer centric aesthetics, safety and regulations, disposability, time saving, ease of use, performance, hygiene, low cost, and convenience. In the last few years, different types of wipes such as scented, feminine, flushable, wet, and intimate wipes have made its way into the market, thanks to their diversified uses.
Rise in the Infant Population is Predicted to Spell Growth for the Market
The global wipes market is expected to be influenced by a rapid rise in the infant population together with rise in the disposable income of the people surge in the hygiene consciousness amongst the people. In addition, rapid urbanization is estimated to come up as another growth-promoting factor for the market in the years to come. Wipes assist people in performing daily tasks in a considerably less period of time. Wipes have come as a boon for people who are help with their daily activities owing to excessive pressure of job and augmented children activities.
Wet wipes are considered extremely popular ones, some of the benefits of wet wipes are as mentioned below
- Wipes are PH Balanced
- Helps in easy and quick hygiene throughout the day
- Some wet wipes are blended with aloevera extracts to lessen odor and soothe the skin
- Cleans the skin
- Betters health of the skin
- Ideal when running water is unavailable
- Suitable for everyday use
In the global wipes market is estimated to witness an emerging trend of feminine hygiene wipes, which is gaining popularity amongst the women, particularly amongst the working women.
Global Wipes Market: Snapshot
The scope of the study, includes household wipes and industrial wipes. Furthermore, industrialization has also managed to rise the income levels for the middle class individuals, allowing a bigger range of individuals to get involved in additional wipes and other Household cleaning products The rising adoption of wipes in consumer and industrial applications along with modernization has elevated the customer awareness and are projected to result in rise of demand of wipes market globally. Wipes is a paper, tissue or nonwoven; they’re subjected to lightweight rubbing or friction, so as to get rid of dirt or liquid from the surface. Customer are positively accepting the use of wipes and its benefits which help to soak up, retain or unharness mud or liquid on demand. Wipes offer convenience – as the usage of wipes is faster and easier than the choice of dispensing a liquid and victimization another cloth or paper towel to wash or take away the liquid.
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TMR analysts suggest that the global wipes market, which valued at US$ 34.3 bn in 2018, will rise at a healthy CAGR of 4.1% from 2019 to 2027. If the numbers hold true, the market could rise to a valuation of US$ 49.3 bn by 2027.
Key players operating in the global wipes market profiled in the report are
- Procter & Gamble
- S. C. Johnson & Son
- E.I. du Pont de Nemours and Company
- Kimberly-Clark Corporation
- Reckitt Benckiser Group plc.
- Rockline Industries
- Clorox Company
- PT. Asia Pacific Fortuna Sari
- Contec Inc.
- Robinson Healthcare Limited.
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Rising Demand of Cleaning and Disinfecting Wipes
The future of Disinfecting and Cleaning wipes is expected to be the major breakthrough for wipes market. The wipes market is majorly driven by its features like hygiene, performance, convenience, and cost along with consumer eco-perception. The hygiene plays a major role to drive wipes market. Furthermore, the packaging and the product should be designed in attractive way so that, the hygiene is maintained and the consumer is satisfied with hygiene aspect of the product. Product performance is the major factor that actually drives the market, which helps consumer to demand for better products and help the wipes market to grow. There is an increasing demand for wipes from the developing countries due to improved lifestyle and shift towards better living
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High Demand from the Asia Pacific
From a geographical standpoint, the report examines the market for wipes in regions such as North America, Latin America, Europe, Asia Pacific, and Middle East & Africa. Asia Pacific is having largest potential for wipes and other cleaning tools during forecast period, because of increased number of consumer for usage of product, consumer is more looking for the hygienic environment at their home. Asia Pacific region holds the largest share of over 30% in 2018. Furthermore, China is the largest consumer of wipes in the Asia Pacific. North America and Europe are the established regions with the presence of several leading vendors in the wipes market.
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