Content writing and copywriting are two extremely closely related fields, but distinct disciplines as we know. The difference between content writing and copywriting is significant, as stats may say. The success of any B2B marketing agency and its great initiatives will depend on having the right writing skills to get your desired prospects reading.
What Is Content Writing if a comparison is made between content writing and copywriting?
Content writing is the creation of content that will be serving a specific purpose to targeted audiences.
Content also means a lot of different things to a lot of people. But in the context of what we call business-to-business marketing, it’s generally focused on work that helps and informs readers adequately about the topic. Examples of content writing include videos, podcasts, webinars, guides, web pages, and blogs. Content writing and copywriting are textual but have involved the digital sphere.
The goal of content writing is to answer a specific question or solve a particular problem that is suited up by the consumer.
Good Content creation is a huge part of SEO (search engine optimization) and is greatly asked for. Content writers create content that the readers want to read and relate to, to rank it on the search engines (primarily on that of Google).
The ultimate goal of content writing in-between content writing and copywriting is to be extremely informative and helpful. High quality helps readers and is not sales but a good source of information.
By writing a blog or any other such content, you are not trying to make a sale right away. It’s for the betterment in the long run. You’re trying to make a sale a few months from now and not immediately, as your content marketing and SEO take a lot of effort to build stable momentum.
Content should be easy to read by your audience, keeping the reading level low because it is ideal if checked on editors like that of Hemingway.
What is Copywriting when compared to Content Writing and Copywriting?
Then there’s the other side of the content writing and copywriting spectrum. That is, Copywriting is the creation of copy- text to solely advertise and market. Copy goes on a lot of things, which can be radio commercials, print collateral, trade show materials, jingles, and the entire list can just go on with additions.
Copywriting has a long and rich tradition, which is in great use these days. It’s always been around as long as businesses try to get people to buy new and innovative things.
With the advent of the early 2000s and new marketing channels and schemes, copywriting has evolved in its truest forms, taking on new mediums such as digital marketing, web development, display ads, and landing pages.
Copy needs to sell and with great urgency. It will be communicating through a product or service which has an appeal both quick and effective. And to do so, it should be both interesting and memorable.
Copy also employs a great job of flash or clever framing, which will help deliver a concept in the most memorable way possible.
The purpose of content writing, when compared to content writing and copywriting, in its extremely simplest form, is to convince someone of your argument. If I’m writing a blog, my goal is not to effectively sell or market a company’s product because no one wants to read sales content. I will sell the idea that the reader needs the type of product or service that I wish to be talking about realistically.
Copywriting, in contrast to content writing and copywriting, actually does the process of selling. It’s about convincing a reader that they will need your product, and then getting them to click that button, now immediately. A copywriter’s job is to propel a reader towards a decision by any hock or crock. If we do our jobs right, they will enjoy every second of the job.
Content writing and copywriting are two different but extremely complementary skill sets, as mentioned above. The two trades require a different set of tricks, styles, and training along with proper execution. It’s a different mindset and way of approaching a problem while understanding the scenario.
For your business’s marketing efforts to succeed, you’ll need the right kind of writing done by a writer with the necessary skill set. You get people specializing in both contents writing and copywriting. And for business writers to succeed in their aim, they need the right kind of training and experience to get their required job done.
That’s why you need to understand content writing and copywriting effectively. If you’re a marketing manager, you have to make sure that you have eligible writers and content producers to further your goals.