Application programming interface (API) acts as middleware software that aids to interface between applications and resources in the device. Telecom API enables its operator to set up its own API platform. Further, API helps in representation of its service to wide external developers. Telecom API platform plays crucial role in enhancing services of operators in regards with their telecom infrastructure in commercial business.
Widening of mobile application range is likely to create space for telecom APIs in coming years. This, in turn, will bring impetus in the telecom API platform market.
Moreover, rising demand for telecom services is key driving force to the telecom API platform market. In addition, e-commerce market is anticipated to propel the market growth.
Further, growing demand for IoT and cloud computing based services is rising trend. The trend is likely to propel the market.
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Meanwhile, rising competition among key companies for monetization of telecom operating services, machine to machine devices, growing use of 4G/5G internet, and for improvement of user experience is fueling expansion of API platform market.
On the other hand, government’s regulations and legal policies related to telecommunication industry are acting as restraining factors. These factors may interfere with growth of the market. Also, dearth of awareness about telecom API platform in small and medium operators may limit expansion of the market in forthcoming years.
Global Telecom API Platform Market – Snapshot
As the adoption of smartphones is increasing rapidly, the need for smart mobile applications and data management applications is also rising. Companies operating in the global telecom API market are collaborating with API service providers to increase their reach in the global market. The proliferation of cloud technologies and mobile internet is expected to drive the adoption telecom API by telecom carriers. Telecom APIs enhance the quality of service and help developers to increase their cost savings. The increasing access to 4G LTE network globally is also likely to drive the adoption of telecom. Telecom API service providers can gain lucrative opportunities from the expanding market of machine-to-machine devices. However, the negative outlook of telecom carriers towards the adoption of open telecom API is likely to restrain the growth of the global telecom API platform market.
As a result of all these factors, the global telecom API platform market is anticipated to expand at a CAGR of 23.6% between 2014 and 2024. The market was valued at US$73.49 bn in 2015 and is expected to touch a valuation of US$323.44 bn by 2024.
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North America to Emerge as Key Region Owing to Growing Smartphone User Base
North America is on the leading edge when it comes to the adoption of 4G LTE networks by telecom carriers. The allocation of digital dividend spectrum in 2008 enabled telecom carriers towards early adoption of 4G LTE. The expanding smartphone user base in the region along with better implementation of mobile internet is the major reason behind the increasing acceptance of telecom API services. The mounting adoption of machine-to-machine mobile applications in the U.S. and Canada is likely to help North America maintain a lead in the global telecom API platform market in the coming years. North America is expected touch a valuation of US$113.53 bn by 2024.
Asia Pacific is expected to rise as the second largest region in terms of revenue owing to increasing adoption of new technologies in the region. The increasing disposable income of consumers is likely to boost the adoption of smart devices leading to a rise in the growth of the telecom API market in the region. According to a study, the adoption rate of smartphones was highest in South Korea, thus leading to a growth in the telecom API platform market in the country. As a result of these factors, Asia Pacific is anticipated to witness steady growth in the adoption of telecom API in the coming years.
Long Tail Developer End-Use Segment to Experience Rapid Growth
Independent application developers, also known as long tail developers are the potential end-users for telecom API platforms. These long tail developers create new mobile applications based on open API platforms. Thus, in order to expand their customer base, telecom carriers such as Vodafone, Inc. and AT&T, Inc. are opening API platforms to these developers. For, instance Google Android API platform developed an extensive developer base which led to the global expansion of its Android platform. The long tail developer end-use segment is projected to rise at a CAGR of 25.9% from 2015 to 2024.
Enterprise developers are likely to emerge as the second fastest growing end-use segment owing to the use of telecom APIs by enterprises for customer relations, vendor management, and marketing. Enterprise developers work for specific enterprises and create customized applications. The use of A2P messaging is anticipated to increase among enterprise developers in the coming years. As a result of this, the application of telecom APIs is likely to increase in this segment.
The leading companies operating in the global telecom API platform market are Aepona Ltd., Hewlett-Packard Development Co., Huawei Technologies Co. Ltd., Apigee Corp., LM Ericsson, Tropo, Inc., Oracle Corp., Alcatel-Lucent S.A., Axway Software S.A., and ZTE Soft Technology Co., Ltd.