A standing desk is a tall desk used to work while standing upright. Also known as sit-stand desk, height-adjustable desk, or working stations, a standing desk allows the user to quickly change from a seated to a standing position while using the same desk. Standing desks are creating hype in the market owing to their health benefits. Many popular companies such as Google, Facebook, Disney, and Apple are moving toward the concept of standing desks in their office premises.
Standing Desk – Competitive Landscape
The standing desk market is highly fragmented with the presence of many global as well as regional and local players. Top companies are primarily concentrated in the North America and European region. The standing desk market has numerous small brands that are being acquired by key players worldwide.
SquareGrove LLC
SquareGrove LLC is a U.S. based company specialized in manufacturing office furniture. Established in the year 2002, the company provides its products and service under three brands, namely, UPLIFT Desk, Human Solutions, and Ergohuman. UPLIFT Desk provides height adjustable desks, and seating and office accessories. Human solutions provide ergonomic furniture and work accessories, whereas Ergohuman deals in ergonomic chairs.
Ergotron, Inc.
Established in the year 1982, Ergotron, Inc. is a U.S. based company specialized in providing ergonomic office furniture solutions. WorkFit, CareFIt, LearnFit, JUV, Anthro, and OmniMount are some of the popular brands of the company, offering furniture solutions for offices, classrooms, and healthcare institutions.
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Evodesk
Evodesk is a Texas, U.S. based company specialized in manufacturing standing desks. The company operates three brands: Evodesk that provides premium power electric standing desks; Xdesk that offers luxury & ultra-premium electric desks; and Nookdesk, an affordable standing desk. Apart from these three brands, the company also manufactures private label electric desks for leading retailers.
Workrite Ergonomics
Workite Ergonomics designs and manufactures innovative ergonomic and space optimization products for the workplace. The company has more than 30 years’ experience in this industry and provides sit and stand desks, keyboard tray systems, and monitor arms etc.
Steelcase Inc.
Steelcase Inc. is one of the prominent players in manufacturing office furniture. Established in 1912, it became a public limited company in the year 1998. The U.S. based company has over 13,000 employees. Coalesse, Turnstone, Designtex, Polyvision, AMQ, Orangebox etc. are some of the popular brands of the company.
Other Prominent Players
Apart from these key players, other players associated with the manufacturing of standing desks include Stance, Varidesk, LLC, FlexiSpot, Fully Europe (formerly Jaswig) etc.
Standing Desk Market – Dynamics
Standing desk market anticipated to grow due to rise in demand for ergonomic furniture
The global standing desk market is anticipated to be primarily driven by increasing adoption of ergonomic furniture in the office space. Organizations nowadays are becoming aware about the health hazards caused by poor posture of employees in offices. This has subsequently resulted in increasing demand for ergonomic furniture. Sitting with a poor posture for long hours in office results in excessive back pain, depression, decrease in assertiveness etc. This results in decreased productivity. People are now becoming more cautious about their posture during work hours which in turn is generating more demand for standing desks.
Emergence of online platforms anticipated to fuel the standing desk market
Advent of online platforms such as company owned portals, e-commerce portals, and third party portals are aggregators for different manufacturers of standing desks is augmenting the growth of the standing desk market. Emergence of online platforms has helped many manufacturers in increasing their geographical presence, which is anticipated to drive the growth of the standing desk market.
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Standing Desk Market – Segmentation
On the basis of product type, the standing desk can market be divided into:
- Fixed Standing Desk
- Mechanically Adjusted Desk
- Electrically Adjusted Desk
- Converter Standing Desk
Based on end-user, the standing desk market can be classified into:
- Household
- Commercial
- Corporate Offices
- Educational Institutions
- Healthcare Facilities
- Others (Retail Spaces etc.)
- Industrial
In terms of distribution channel, the standing desk market can be classified into:
- Online
- Company owned portals
- E-commerce sites
- Offline
- Specialty Stores
- Other retail based stores
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers’ or customers’ journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
