Sports Betting Kiosk Market Applications and Regional Insights during the Forecasted Period 2022-2030

Sports Betting Kiosk Market – Popularity of Automated Kiosks to Act as a Harbinger to High Adoption

These are exciting times to be in the sports betting kiosk market, since more countries are legalizing sports betting, and as such, there is an increasing need to cater to a large consumer base across new markets. The impactful trend that has disrupted the sports betting kiosk industry is the spurt in the adoption of automated and self-service kiosk solutions at stadiums and sports clubs. With the drumbeat of digitization, market players are stepping up to incorporate digital signage in businesses, and, in turn, save on employing sales representatives. All in all, market players can look at an above-average CAGR of ~7% during the period of 2019-2027.

sports betting kiosk market infographic

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White-labeled Sports Betting Kiosks Remain Highly Preferred

The sports betting kiosk market in Europe, with lenient betting laws, is projected to lead with a market share of ~38% in 2019, as consumers evince high interest in gambling activities, and continuous innovations being brought in by market players concentrated in the region. Another interesting finding of the report shows that, service providers prefer white-labeled kiosks over branded ones, as they look at lowering the per-unit cost of these kiosks. The sales of white-labeled sports betting kiosks are likely to advance at a CAGR of ~8%, while that of branded kiosks will register a CAGR of ~7% during 2019-2027.

High sales of sports betting kiosks are attributable to their increasing adoption at sports clubs, sports stadiums, betting shops, and gambling clubs, growing at a CAGR of ~8% over the course of the forecast period, followed by casinos. However, the popularity of gambling as a leisure activity is likely to turn restaurants, resorts, and hotels into lucrative end users.

As market players look at ways to gain marginal growth, some are poised to reap benefits from centralized record systems to save manual efforts and cut down their workforces. However, market players could possibly encounter a challenge while penetrating sports betting kiosks into end-user segments, given the high cost of installation. The cost-prohibitive nature of these kiosks further carries forward, as the maintenance requirements of these kiosks are high, on account of the frequent replacement of touchscreens.

Technological Partnerships – Felicitous Market Feature to Gain an Upper Hand

The sports betting kiosk market remains highly consolidated, with leading players expanding territories of the entire industry. Leading players gain with the first-mover’s advantage through the development of customized and value-added sports betting kiosks. With their high exposure in numerous geographies, leading players can offer maintenance services to address issues arising in their unique solutions. For instance, in 2017, Kambi Group PLC announced the launch of a new online sports betting solution in Pennsylvania. This solution offers 24/7 sports betting services to wagers.

On top of that, as the integration of digital technology is integral to infiltrating in the consumer space, market players are staying abreast with technology to offer self service kiosks with features such as ticketing, centralized record systems, bet ticket scanning, and ease of self-betting, which gives traction to technological partnerships. For instance, in 2019, KIOSK Information Systems announced a technological partnership with Bitcoin ATM pioneer Bitshop, to offer next-gen Bitcoin ATM systems.

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Sports Betting Kiosk Market in Brief

  • The global sports betting kiosk market is expected to register a CAGR of ~7% between 2019 and 2027. The global sports betting kiosk market is projected to be driven by the relaxation of laws and regulations across the globe for sports betting. Major players are focusing on enhancing the betting experience of customers to increase their market share.
  • Advances in technology and increasing popularity of sports betting kiosks with multiple benefits and rewards are attracting users. This is expected to boost the global sports betting kiosk market during the forecast period.
  • The global sports betting kiosk market is expected to reach ~US$ 400 Mn by 2027 from ~US$ 240 Mn in 2019. The volume of sport betting kiosks is expected to reach ~170 Thousand Units in 2027 from ~97 Thousand Units in 2019.
  • Europe holds a major share of the sports betting kiosk market, and is anticipated to dominate the sports betting kiosk market during the forecast period, followed by North America. Europe remains the leading region in the sports betting kiosk market, with revenues in 2019 estimated at ~US$ 92 Mn.
  • The sports betting kiosk markets in the Middle East & Africa and South America are projected to experience moderate growth during the forecast period.

Sports Betting Kiosk Market – Definition

  • The sports betting kiosk market report provides analysis of the global sports betting kiosk market for the period 2017–2027, wherein, 2018 is the base year and 2019 to 2027 is the forecast period. Data for 2017 has been included as historical information.
  • The study on the sports betting kiosk market would help clients understand the adoption analysis of sports betting kiosks among different ownership types such as white-labeled and branded; based on applications such as eSports, indoor games, outdoor games, and also adoption in sports clubs/ sports stadiums, betting shops & gambling clubs, casinos, hotels, restaurants, retail shopping, and cruise ships.
  • Sports betting kiosk manufacturing companies are offering customized sports betting kiosks to sports clubs and casinos to increase their market share. Major players are providing end-to-end sports betting kiosk solutions to betting shops and sports stadiums, which include the kiosk system and customized betting software. Companies focus on services to increase the performance of sports betting kiosk systems.