Proximity marketing is a system that utilizes location technology to directly communicate with customers via various devices such as smartphones and tablets. Significant growth in smartphone-enabled purchases is a major driver of the global proximity marketing solution market. According to Cisco’s VNI Forecast, the total number of active smartphone users globally in 2017 was 4,300 million which is expected to rise to 6,700 million by 2024. Creative and robust mobile applications encourage strong user engagement. Retailers are investing in the development of mobile marketing strategies and developing a consistent omni-channel experience for end-users.
Key players operating in the global proximity marketing solution market include:
Happiest Minds, InStorePal, BLE Proximity Solutions SL, Proxama PLC, Beaconstac, and Xtremepush Limited,
Get sample copy of at: https://www.transparencymarketresearch.com/sample/sample.php?flag=S&rep_id=65624
Consumers are willing to receive personalized marketing messages, promotions, and incentive programs from retailers. They are willing to interact with the retailers’ services through multiple touch points. In addition, the increasing adoption of business intelligence and analytics solutions by retailers to analyze structured and unstructured data for better understanding of customer requirement and market trends have also increased the demand for proximity marketing solutions for better client engagement.
On the basis of application, the proximity marketing solution market is segmented into retail and e-commerce; healthcare; media and entertainment; transportation and logistics; hospitality; banking, financial services and insurance; and others. The retail and e-commerce application held the largest market share in 2017 and is expected to retain its dominance throughout the forecast period. In today’s environment of stiff competition in the retail industry, it becomes important for enterprises to relook their business model and innovative capabilities which helps retail enterprises to increase their market presence. The increasing trend of online shopping has forced retailers to adopt advance solutions to improve shopping experiences and respond better to the changing consumer behavior.
In terms of region, the global proximity marketing solution market can be categorized into North America, Europe, Asia Pacific, South America, and Middle East & Africa. North America held a dominant position in the global proximity marketing solution market and is expected to retain its dominance throughout the forecast period. The extensive presence of large retail supermarket and hypermarket chains such as Walmart Inc., Costco Wholesale Corporation, The Kroger Co, and Target Corporation which spend large amounts on IT solutions have accelerated the market in this region. Moreover, North America is among the earliest adopters of emerging technologies. Thus, another major trend in North America is the development and adoption of advance solutions which in turn is anticipated to boost the market in the region.
Have any query? Inquiry about report at: https://www.transparencymarketresearch.com/sample/sample.php?flag=EB&rep_id=65624
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers’ or customers’ journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Europe
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Buy this Report at: https://www.transparencymarketresearch.com/checkout.php?rep_id=65624<ype=S
About Us
Transparency Market Research (TMR) is a market intelligence company, providing global business information reports and services. Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insight for thousands of decision makers. TMR’s experienced team of analysts, researchers, and consultants, use proprietary data sources and various tools and techniques to gather, and analyze information. Our business offerings represent the latest and the most reliable information indispensable for businesses to sustain a competitive edge.
Each TMR syndicated research report covers a different sector – such as pharmaceuticals, chemicals, energy, food & beverages, semiconductors, med-devices, consumer goods and technology. These reports provide in-depth analysis and deep segmentation to possible micro levels. With wider scope and stratified research methodology, TMR’s syndicated reports strive to provide clients to serve their overall research requirement.
Contact:
90 State Street, Suite 700
Albany, NY 12207
Tel: +1-518-618-1030
Email: [email protected]
Website: https://www.transparencymarketresearch.com
