Outdoor TVs are costlier or sold at a premium price than the regular TVs installed inside the house or office. This is because outdoor TVs are to be operated in bright sunlight and need to withstand various elements such as rain, snow, and extreme cold and hot temperatures. A portable projector with an outdoor screen, or regular HDTV in combination with an outdoor TV cover are the primary alternatives for outdoor TV. Outdoor TVs are installed in backyards, gazebos, swimming pools, outdoor gardens, entrance of a commercial building and so on. There are few points which need to be considered while installing an outdoor TV. Outdoor TV should be covered with an IP rated enclosure to withstand heat, dirt, dust, and theft. It should be covered under a shade and the cables connected to the TV should be short in terms of length for better performance.
Some of the key players in the outdoor TV market include:
SunBriteTV, MirageVision, Platinum, Cinios, SkyVue, Oolaa, AquaLite TV, Peerless-AV, Luxurite, Shenzhen WTV Technology, The TV Shield, Dish, Cinios, and Seura.
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The outdoor TV market is expected to expand at a decent growth rate during the forecast period. Demand for outdoor TV is anticipated to increase due to rising urban population and increasing number of middle class population in developing countries. Furthermore, people tend to buy stylish and new products due to various factors such as increased disposable income of households and individuals and improved lifestyle in developing countries, and. These factors have forced companies to manufacture a variety of products in outdoor TV. Surging demand for efficient products and growing industrialization followed by modernization and urbanization creates an opportunity for manufacturers to develop new products and sell them in the market. Various factors such as consumer preference toward outdoor TV as an entertainment option, unexplored markets in emerging economies, improved lifestyle, and increasing investments in the industry creates opportunities for the outdoor TV market. High capital expenditure, cost of the product, and products getting obsolete due to technological advancement over a period of time might act as restraints to the growth of the outdoor TV market.
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