Organic bar is a snack or food that has high nutritive value fortified with multiple vitamins and minerals intended to boost physical energy. It is processed through organic methods, free from GMO and artificial chemicals as per standards set by organic certification bodies. Organic food bars are certified by various certification bodies across the globe such as the USDA, the EU organic certification, and California Certified Organic Farmers certification. Rise in awareness about consumption of organic food that has high nutritional benefits over conventional bars drives demand for this product. Increase in popularity of nutritive bar consumption among the young population is driving the sales of organic food bars across the globe. Additionally, products with innovative formulation enriched with unique ingredients are expected to remain attractive among end-users. This has boosted the demand for organic food bars.
Major drivers of the global organic food bar market are increase in organic snacks start-ups, consumer awareness about chemical free products, rise in the population that prefers organic food, surge in spending capacity of consumers, usage of advanced technology for bar processing, food technologists endorsing organic food bars over conventional bars, and penetration of products through major retail sectors and online platforms. Higher prices of products, low shelf-life as compared to conventional bars, and lack of raw materials for processing are the key restraints of the global market. Moreover, differing standards and regional regulations as per organic certifying bodies are expected to restrain the global organic food bar market. However, new product development with innovative formulations, enhancement of product shelf life, collaboration with nutritionists, and promotion as specialized nutrition bar are expected to create significant opportunities in the global organic food bar Market.
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The global organic food bar Market can be segmented based on product type, ingredient, taste, organic level, category, distribution channel, and region. In terms of product type, the market can be classified into energy bars, protein bars, nutrition bars, health bars, snack bars, granola bars, breakfast bars, and others. Based on ingredient, the global organic food bar market can be categorized into fruits, cereals, nut & seeds, sweeteners, and others. In terms of taste, the market can be segregated into salty, savory, sweet, and spicy. Based on organic level, the global organic food bar Market can be divided into 100% organic, 95% organic, and 70% organic. In terms of category, the market can be classified into popular price, premium price, and super premium price. Based on distribution channel, the global organic food bar market can be bifurcated into offline and online. The offline segment can be divided into large format stores, specialty stores, and independent retailers.
In terms of region, the global organic food bar market can be segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America. Rise in preference for chemical free organic food to maintain health has propelled the consumption of organic bar in North America. Demand for organic bar in Europe is driven by increase in consumption of organic food and easy availability of the product. Rise in the nutrition bar consumption population due to product awareness has fueled the growth of the organic food bar market in Asia Pacific. The market in Middle East & Africa is expected to be propelled by increase in disposable income and nutritionists endorsing consumption of toxic chemical residue free safe food. South America is also estimated to be an attractive market for organic food bars in the next few years.
Major players operating in the global organic food bar market include Noble Foods, Inc., Smart Organics Inc., Davis Chocolate, Bridgetown Natural Food, Nellson Anaheim, Hearthside Food Solutions LLC, Small Planet Foods, Inc., Clif Bar & Company, General Mills, Inc., The Kellogg Company, Nii Foods, LLC, Garden of Life, Annie’s Homegrown, Inc., and Orgain, Inc.
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