Decrease in Demand for On-the-Go Products Affects Market Growth amid COVID-19 Pandemic
On-the-go breakfast products are anticipated to witness a significant dip in terms of sales. Since consumers are making more conscious efforts to stay at home, the uptake of on-the-go breakfast products has relatively slowed down. Such trends are predicted to affect revenue activities in the on-the-go breakfast packaging market. Hence, manufacturers and brands are turning to eCommerce and online sales in order to keep economies running during the COVID-19 pandemic.
The on-the-go lifestyles is witnessing a change due to the ongoing coronavirus pandemic. This is diminishing the appeal of items such as breakfast biscuits, pouch packaging, and drinkable yogurt, among others. It is compelling brands in the on-the-go breakfast packaging market to provide lucrative discounts and offers to boost product uptake in retail stores and on eCommerce websites.
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Intermittent Fasting, Weight Loss Needs Affect Breakfast Product Sales
In terms of volume, the global on-the-go breakfast packaging market is projected to reach ~9,818 million units by 2029. However, trends such as intermittent fasting among health conscious customers are affecting the sales of products. As such, this trend is not entirely replacing the habit of breakfast among consumers, since individuals with high acidity, diabetes, blood pressure, and other comorbidities prefer to have breakfast. Such findings are reassuring future revenue opportunities for stakeholders.
Though skipping breakfast helps to reduce daily calories intake, supports weight loss, and prevents upset stomach, it also has disadvantages including increased food cravings, irritability, and potential weakness due to drastic portion control.
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Diversity of Natural Ingredients Key to Expand in Indian Markets
The India on-the-go breakfast packaging market is one of the most vibrant and highly competitive markets. A plethora of brands is strengthening their online presence to tap long-term revenue opportunities via eCommerce and online stores. On The Run is one such brand, which is capitalizing on this opportunity to increase the availability of energy bars, healthy bites, combos, and healthy kits to meet specific needs of consumers. Indian brands are increasing their production of items that contain no sugar, color or preservatives and make use of natural ingredients. The diversity of ingredients is becoming a prime focus of manufacturers to provide products that not only taste good but also helps to maintain the functional well-being of consumers.
Brands in the India on-the-go breakfast packaging market are expanding their business opportunities via gifting, bulk orders, and corporate orders.
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Vibrant Oats Cups, Plant-based Health-boosting Ingredients Growing Popular
Apart from India, companies in the on-the-go breakfast packaging market are bullish for value grab opportunities in Europe and North America. Products such as Fairlife Core Power Chocolate Protein Shakes and KIND Almond Butter Protein Breakfast Bar are gaining increased popularity. Manufacturers are increasing their output capacities in vibrant oats cups, chocolate muffins, and flatbread breakfast sandwiches. Strained low-fat yogurt with almond butter, fruit yogurts blended with smoothies, and bacon & egg yolks bar are grabbing the attention of consumers.
Plant-based products are storming the on-the-go breakfast packaging market. Manufacturers are innovating in protein powders containing health-boosting ingredients paired with a shaker bottle. They are experimenting with lesser known ingredients such as adaptogenic mushrooms that help to curb hunger pangs, build strong muscles, and provide inflammatory relief.
Mobile Snacking, Conveniently Packaged Items Provide Twist in Breakfast Items
Amid the ongoing COVID-19 pandemic, new product launches are generating incremental opportunities for companies in the on-the-go breakfast packaging market. Lenexa, a Kansas-based Hostess Brand has announced the launch of its new breakfast items that include Hostess Muff’n Stix, Baby Bundts, and Pecan Spins. Such trends are anticipated to gain momentum since consumers are searching for easy-to-grab and portable foods for their breakfast.
Brands in the on-the-go breakfast packaging market are investing in innovation labs to develop portable, snackable, and conveniently packaged items that offer a twist to familiar and classic breakfast items. Convenience of on-the-go breakfast products is being highly preferred for morning commute or grab to take to work as a snack. The trend of mobile snacking is gaining strong business grounds in the market. Real blueberries and chocolate chips are being used to innovate in muffins.
Compostable, Recyclable Packaging Gaining Prominence for On-the-Go Breakfast Products
Ready-to-drink chocolate milk, mini fruit bars, and instant oatmeal express cups are being used in the on-the-go breakfast packaging market. Urban lifestyles are anticipated to spur the growth of the market. Colpac Ltd. is gaining increased recognition for its sustainable food packaging solutions, and is increasing the availability of compostable and recyclable packaging.
An increasing number of consumers is on the pry for sustainably developed products. Manufacturers in the on-the-go breakfast packaging market are gaining awareness about these consumer demands and innovating in compostable & recyclable packaging to help brands gain a competitive edge over other contemporaries.
Bold Packaging, Realistically Delicious Breakfast Items Driving Packaging Innovations
Brands in the on-the-go breakfast packaging market have entered the competition to awaken the sleepy breakfast category, which is growing ripe in packaging innovations. The rising demand for realistically delicious breakfast products with simple and healthy breakfast bars has fueled packaging innovations.
Frozen burrito, plant-based breakfast bars, and probiotic smoothies are creating revenue opportunities for packaging manufacturers. No sugar, delicious, and natural ingredients are being preferred in breakfast bars. Manufacturers are increasing the availability of compostable and microwavable pots to carry coffee and porridge. They are innovating in sustainable coffee carriers, paper cups, and kraft laminated deli bags to expand revenue streams.
On-the-Go breakfast Packaging Market – Scope of Report
- According to Transparency Market Research’s latest report on the global on-the-go breakfast packaging market for the forecast period of 2021–2029, the market is projected to be driven by changing lifestyle patterns among millennials and growing demand for see-through/transparent packaging solutions
- The global on-the-go breakfast packaging market is expected to expand ~1.6 times to the current market value at a CAGR of 5.3% during forecast period
Growing Demand, Preference for Flexible Packaging Escalating Market Growth
- In the past couple of years, the global flexible packaging segment has witnessed significant growth in terms of product innovation & development and demand as well. Packaging manufacturers operating globally possess innovative features such as tamper evident packaging, high barrier structure, scored label and opening, excellent seal strength, and several others in flexible packaging solutions to fulfill the precise packaging requirements of industry players.
- With the increasing research & development activities, leading packaging manufacturers are able to provide extended shelf life and convenient user experience to the end use customers with the help of flexible packaging. Flexible packaging solutions such as films, wraps, pouches, and sachets are predominantly used for packaging of several on-the-go breakfast products on the back of their exceptional sealing properties and long shelf life.
- Shifting inclination of consumers and manufacturers toward such highly customization yet convenient to use flexible packaging solutions is likely to bolster market growth in the near future
Eye Catching Printings on Packaging Solutions Gaining Traction in Market
- Attractive and glossy printings on flexible as well as rigid packaging solutions make significant impact on consumers purchasing decision. Printing of a variety of on-the-go breakfast packaging solutions such as pouches, bottles, jars, sachets, cans, and others is an impressive promotional technique, which brand owners adopt to differentiate their products from competitive products already available in the market.
- It also improves look of the product, provides required information about food & beverage products, and gains attention of consumer toward the products
- For instance, Winpak Ltd., a leading manufacturer of flexible packaging solutions has designed SUPER MATT flexo printed pouch for product branding and visual impact. This swift incorporation of eye-catching printings on on-the-go breakfast packaging solutions is driving the market substantially.
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