The global men’s underwear market may garner substantial growth across the forecast period of 2024-2030 due to the rising awareness about personal hygiene among the global populace. The advantages associated with using underwear may serve as the prominent reason for growth. Some of the major advantages are prevention of chafing, elimination of crotch rot, and intense comfort. Such advantages equipped with modern styles make a perfect fit for the overwhelming growth of the men’s underwear market.
On the basis of type, the global men’s underwear market can be classified into boxers, briefs, boxer briefs, trunks, and others. Men’s underwear is available in a variety of materials such as modal, nylon, cotton, polyester, and others.
This report on the global men’s underwear market will enlighten the stakeholder about the ongoing trends across the landscape. The report also provides extensive information on diverse growth aspects such as regional assessment, competitive scenario, and emerging trends. This report also covers the COVID-19 impact on the men’s underwear market.
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Men’s Underwear Market: Competitive Scenario
The highly fragmented men’s underwear market displays immense competition. The players in the men’s underwear market are always in the process of developing products that meet the requirements of the consumer.
The millennial and generation Z category is recording great demand for stylish and trendy underwear with extensive comfort. Therefore, the players in the men’s underwear market are in the process of designing such underwear to cater to the large demand from the millennial segment. For instance, Bummer, an Indian underwear brand recently launched its broad range of men’s underwear with smart designs, funky colors, and great comfort to attract the large millennial segment.
Mergers and acquisitions are bringing extensive growth opportunities for the men’s underwear market. These activities give a chance to the players for exploring untapped regions and opportunities by expanding their base.
Men’s Underwear Market: Key Players
- Ralph Lauren Corporation
- American Eagle Outfitters Inc.
- Fruit of the Loom
- Levi Strauss & Co.
- Naked Brand Group Inc.
- Perry Ellis International Inc.
- HUGO BOSS
Men’s Underwear Market: Growing Influence of Mono Brand Stores
Mono-brand stores may bring great growth opportunities for the men’s underwear market across the forecast period. These stores sell products of a single brand only. Jockey stores are classic instances of mono-brand stores.
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Men’s Underwear Market: Change in Advertising Trends
Earlier, the brands in the men’s underwear market used to advertise their products prominently around masculinity but as the times change, the trends also change. The consumers now focus more on the features of the product such as hygiene, comfort, aesthetic appeal, and type of fabric. Therefore, the players in the men’s underwear market are changing their advertising strategies for attracting maximum sales.
Men’s Underwear Market: Geographical Perspective
The men’s underwear market can be regionally segmented into North America, Latin America, the Middle East and Africa, Asia Pacific, and Europe. North America may observe considerable growth across the forecast period of 2024-2030. The changing lifestyle choices of the people and rising metrosexual populace across the region may prove to be a prominent factor for the growth of the men’s underwear market.
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