In-car Display Screens Market : Introduction
- Vehicle cabins are transforming due to the emergence of digital cockpit and smart-cabin solutions, which provide better communication between the vehicle and its occupants
- In-car display screens are at the core of this transformation and have become an integral part of most vehicles. Automotive display screens are extensively used human-machine interface (HMI) devices to communicate vital information of the vehicle’s performance and other infotainment related information to both the driver and passenger.
- In-car display screens also relay the commands of vehicle occupants to the control units through touch-screen technology in order to perform specific tasks
Key Drivers of In-car Display Screens Market
- Increase in number of traffic accidents have fueled concerns about vehicle safety among consumers. The U.S. National Highway Traffic Safety Administration stated that 6.5 million road-traffic accident were reported across the country in 2017, and a majority of these accidents are caused due to driver distraction. Phone calls, messages, distantly located vehicle controls, and other such factors are primary reasons for driver distraction. Consequently, automakers are developing and integrating in-car display screens that provide all information to driver in his sight. Automotive display systems mounted on dashboards and instrument clusters display multiple information related to reverse parking camera footage, vehicle performance, sensory data, and other such information, which enables the driver to drive the vehicle without getting distracted. Thus, rising awareness about vehicle safety is a major driver of the global in-car display screens market.
- Rise in purchasing power of consumers is boosting the demand for premium and next-generation vehicles. These luxury vehicles have zoning technologies to separate the driver and passenger zones with individualized climate control and entertainment facilities. This multi-zoning trend in vehicles has increased the number of display screens mounted per vehicle. Emergence of connected and autonomous vehicles has further increased the number of displays screens in vehicles, as these vehicles need to frequently communicate vital information with drivers to flawlessly travel from place to place. This integration of multiple displays in premium and next-generation vehicles is propelling the in-car display screens market across the globe.
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Challenges in In-car Display Screens Market
- The in-car display screens of vehicles are expensive and hence fitted in high-end vehicles, which limits the application, thereby hampering the global in-car display screens market
Impact of COVID-19 Pandemic on In-car Display Screens Market
- Production and sales of vehicles declined amidst the COVID-19 pandemic and subsequently, the demand for automotive in-car display screens also decreased. However, in the post-COVID phase, demand for these systems is estimated to increase, as governments and automakers are making efforts to regain momentum of the automotive sector.
North America and Europe Hold Significant Share of Global In-car Display Screens Market
- North America and Europe accounted for a significant share of the global in-car display screens market due to the presence of luxury car manufacturers in these regions including Daimler AG, BMW AG, and Tesla. These automakers are increasingly equipping their vehicles with smart cabin and digital cockpit technologies, which increases the number of display screens in vehicles.
- Daimler AG has replaced the traditional instrument clusters in their vehicles with high definition screens, and their higher-end vehicles such as the S-class are fitted with two display screens as instrument cluster. Furthermore, the governments of some countries in Europe and the U.S. have mandated incorporation of some ADAS features in vehicles. These features require display systems to communicate information with driver, which makes in-car display screens an integral part of vehicles. These factors are fueling the in-car display screens market in Europe and North America.
