Oral Clinical Nutrition Supplements: Market Outlook
In the global nutrition supplements market, oral clinical nutrition supplements are gaining huge demand, owing to the increasing health concerns of the population. In the global healthcare market, the demand for nutritional supplements is also increasing from the geriatric and aging population. Aging brings along various health problems, due to which, a person is not able to properly digest many food items. In addition, for a diseased condition, doctors also prescribe oral clinical nutrition supplements to fulfill the nutritional requirements of the patient. The demand for oral clinical nutrition supplements is also increasing due to children, owing to factors such as cognitive wellbeing, malnutrition, and demand for healthy food supplements for their proper growth and development. In the global oral clinical nutrition supplements market, APAC and Europe hold major shares regarding the consumption of oral clinical nutrition supplements. With the increasing demand for oral clinical nutrition supplements among the population, it can be anticipated that there would be higher returns for investors for oral clinical nutrition supplements in the coming future.
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The Problem of Malnutrition Boosting the Sales of Oral Clinical Nutrition Supplements
Malnutrition is a common problem faced by humans all around the world. Despite the availability of screening tools, severe malnutrition cases still go un-detected and untreated in care homes, hospitals, and individuals living in their homes all across Asia Pacific and many other parts of the world. Across the globe, less than 45% of patients identified as malnourished get proper medical intervention. Malnutrition not only leads to physical but also psycho-social consequences, such as inactivity, apathy, impaired wound healing, impaired immune response, reduced muscle strength and fatigue, self-neglect, and depression, as such, leading to poor quality of life. Therefore, good nutritional care planning has now become a vital aspect to fight malnutrition, and such nutritional support can be provided by an oral clinical nutrition supplements. Oral clinical nutrition supplements have proven functional, nutritional, clinical, and economic benefits, in both, community settings and hospitals, for a wide variety of patient groups. Treatment with high protein oral clinical nutrition supplements has shown to reduce overall re-admissions by 30%, due to which, oral clinical nutrition supplements have witnessed an upsurge in demand, globally. Moreover, increasing evidence of oral clinical nutrition supplements being effective appetizing and nutritious foods to fight malnutrition is expected to result in the increased demand for oral clinical nutrition supplements over the forecast period.
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Availability of a Wide Variety of Flavors Boosting the Demand for Oral Clinical Nutrition Supplements
Oral clinical nutrition supplements are generally prescribed to patients suffering from any chronic disease, or malnourished patients, to improve their nutritional condition. It has been observed that, during any medical condition, patients tend to lose interest in consuming normal food items as they experience some loss of taste. Hence, to tackle such a condition, manufacturers of oral clinical nutrition supplements launch products in different flavors and forms. The impact of flavors has been noteworthy among the young population, as they are known for their curiosity to try something new. The youth population is also a major factor that is increasing the sales of flavored drinks, which, in turn, is helping the sales of flavored oral clinical nutrition supplements. The growing preference of consumers for flavored oral clinical nutrition supplements has prompted manufacturers to invest a lot in research and development. Manufacturers will also be focusing on gaining brownie points by positioning their brands as being steeped in robust R&D. The availability of a wide variety of flavors is not only beneficial for manufacturers but also for consumers opting for oral clinical nutrition supplements. Flavored oral clinical nutrition supplements are a refreshing alternative to conventional unflavored oral clinical nutrition supplements, due to which, their adoption becomes easier. As such, the influence of flavor cannot be overlooked as far as the growth of the oral clinical nutrition supplements market is concerned.
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Increasing Awareness about Oral Clinical Nutrition Supplements Among the Young Population
Growing concerns regarding cognitive well-being is a major driving factor for the global oral clinical nutritional supplements market. The young population is facing immune health issues such as allergies, asthma, autoimmune diseases, and others, which is boosting the sales of oral clinical nutrition supplements across the globe. Consumers are becoming more health conscious, and prefer consuming gluten-free, sugar-free, and fat-free products through their daily diets. The growing concerns of consumers towards maintaining a healthy lifestyle have led to the higher consumption of dietary ingredients that provide various nutritional and health benefits, resulting in an increase in the sales of oral clinical nutrition supplements from modern trade and other sales channels. Moreover, various international and local players are targeting supermarkets as well as hypermarkets to sell their oral clinical nutrition supplements. These channels provide enhanced visibility to oral clinical nutrition supplement products, and also offer different promotional and seasonal discounts to help attract buyers and increase sales. Pharmacy/drugstores play a significant role in the distribution of oral clinical nutrition supplements. Drugstores are considered to be one of the prime influencers of consumer buying behavior and decisions related to oral clinical nutrition supplements. In countries such as India and Bangladesh, most parents prefer to take suggestions and advice related to the selection and purchase of ideal oral clinical nutrition supplement products from physicians and pediatricians in order to safeguard their children from diseases and improve their immunity.
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