Home Wi-Fi Router and Extender Market – Snapshot

The home Wi-Fi router and extender industry is going through a diverse phase in different regions of the world. Usage of routers and extenders in North America and Europe has made home Wi-Fi router and extender a mature market. Developing countries in Asia Pacific and Middle East & Africa that are experiencing the new product replacement trend due to upgrading protocols and increasing penetration of connected devices are majorly driving the global home Wi-Fi router and extender market. The market is projected to expand at a CAGR of 6.6% during the forecast period and reach US$ 12,956.9 Mn by 2026.

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Mobile connectivity and increase in internet bandwidth are estimated to play a pivotal role in the development of the home Wi-Fi router and extender market, enabling wireless-based networking device adoption in the near future. Increased usage of wireless connected home appliances, healthcare monitors, and wearable devices, and decrease in the cost of networking hardware is anticipated to increase the demand for connected devices in the near future. According to the Cisco Visual Networking Index 2015–2020, the number of mobile connected devices, including M2M modules, is projected to reach 11.6 billion by 2020. Furthermore, according to the Organization for Economic Co-operation and Development (OECD), the number of connected devices in OECD countries is likely to reach 14 billion by 2022, from 1.8 billion in 2012.

Another driver likely to have a greater influence on the home Wi-Fi router and extender market in the near future is the trend of product upgrade. Connected devices are refining in hardware terms at a very fast pace. Additionally, the developments in connectivity bandwidth and networks, such as the recent upgrade to the 802.11ac protocol, have promoted the trend of exchanging devices at a faster rate.

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However, Wi-Fi router and Wi-Fi extender face a serious challenge from the emerging portable router solutions being offered. The risk of networking solutions is small at the moment, but is likely to grow stronger as its technology advances over time. Major players such as Netgear, Digisol, and TP Link witnessed a sharp slowdown in demand from mainly home or home-office users, with people using Jio’s (the largest 4G network in India) hotspot instead of buying expensive routers.

Increasing penetration of internet is another key factor directly impacting the Wi-Fi router and extender market. The home Wi-Fi router and extender market is growing with Internet penetration in smaller towns, cities, and villages. Demand for home Wi-Fi router and extender with good handling power is growing as the router acts as a gateway and takes the load of all network devices be it wireless or wired and shared internet connections.

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In the global home Wi-Fi router and extender industry, Wi-Fi router with uplink port is expected to be the most preferred port across the world. Although normal port is expected to substitute copper in a few applications, uplink port is anticipated to maintain its dominance in home networking devices that make up more than half of the global Wi-Fi router and Wi-Fi extender revenue. This is majorly due to the fact that it can add more ports to connect more devices to the network and expand Wi-Fi range.

Rapid development in communication technology has led to increase in the internet and mobile internet penetration rate as well as enhancement of connectivity and speed of internet. As a result, home Wi-Fi router and extender manufacturers have been introducing new products and protocols that can acclimatize to variable demands, thus providing numerous opportunities to the home Wi-Fi router and extender market.

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Attracted by this expanding market and its underlying latent demand, several players are expanding their business through strategic mergers and acquisitions and partnerships with several industries. ASUS TeK Computer Inc. has partnered with Trend Micro, Inc. in order to embed Trend Micro’s smart home network solution with the ASUS router to present enhanced security features. Some of the prominent players in the home Wi-Fi router and extender market include  Actiontec Electronics, Inc, ASUS TeK Computer Inc, Belkin International, Inc., Cisco, Dell Inc, Devolo AG, D-Link Corp, Huawei Technologies Co. Ltd., Intel Corporation, Legrand SA, Netgear, Inc., Tenda Technology Inc., TP-Link Technologies Co., Ltd., and ZyXEL Communications Corp. among others. Companies are focusing on expanding their business through strategic acquisitions and partnerships with several end-use industries.

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