Hygiene Packaging Market COVID-19 Impact Study 2024| Innovation, Rising Trends and Applications 2024-2030

February 4, 2021

Essential Products Open Up Avenues for Hygiene Packaging during COVID-19 Crisis

The packaging industry has witnessed a high volume growth during the coronavirus crisis. Better earning with the beginning of 2024 is anticipated to create value grab opportunities for companies in the hygiene packaging market, due to rising consumption of packed products. Companies such as Essel Propack, Cosmo Films, and Uflex are capitalizing on this opportunity to introduce hygiene packaging for liquid hand washes, sanitizers, and foods.

Manufacturers in the hygiene packaging market are increasing the availability of flexible packaging solutions, due to hazards associated with non-packaged products. A multifold increase in demand for personal hygiene products is anticipated to create stable and long-term revenue streams for manufacturers. Essential items such as edible oils, flour, and rice have opened up avenues for hygiene packaging. As such, single use food packaging is also on the rise.

Moreover, people are demanding antibacterial hygiene packaging products for fulfilling greater life expectancy. As per TMR findings, the global tissue paper and hygiene films consumption is expected to increase rapidly by 20-25% post pandemic situation. This can be attributed to changing hygienic understanding among consumers and reducing risk of infection during pandemic. However, every industry, including packaging, has witnessed the impact of the pandemic. From raw material supply delay to lockdown across various geographic locations, the industry is facing several challenges of elevated costs, pressure on prices, labor issues, and operational challenges.

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Can Plastic be Entirely Omitted from Hygiene Food Packaging?

Plastic packaging delivers economic benefits companies in the hygiene packaging market. Plastic is associated with resource efficiency, since it increases the shelf life of food products, decreases food wastage, and its low weight attributes significantly cut down on fuel consumption during goods transportation. However, plastic is infamous for causing long-term environmental damages and leads to issues of decomposition. Hence, manufacturers in the hygiene packaging market are investigating composite materials such as paperboard combined with a small amount of plastic to minimize climate impact as compared to conventional all-plastic packaging.

In the area of food packaging, companies are replacing plastic trays with renewable paperboard as an easy alternative to plastic. As such, plastic is being linked to high hygiene requirements. Hence, companies are designing packaging trays with paperboard made from wood fibers and plastic barrier layer to meet hygiene packaging requirements.

Brands Adopting Anti-microbial Packaging Drive Enormous Progress in Purchase of Products

The onset of the COVID-19 pandemic has drawn increased emphasis on hygiene packaging. Manufacturers are increasing their production capabilities in anti-microbial materials, tamper evident packaging, and use of ultraviolet light to comply with new packaging standards. Anti-microbial materials consisting of anti-microbial coating on plastic is gaining popularity as a cutting-edge development to kill bacteria by making the surface inhospitable. Companies in the hygiene packaging market are incorporating anti-microbial additives in a variety of material forms to meet requirements of consumers.

Manufacturers in the hygiene packaging market are entering into strategic agreements with material suppliers to increase the availability of anti-microbial coating solutions. These coating solutions are being made compatible with various paints, textiles, and plastics to make hygiene packaging easy and hassle-free. Brands adopting anti-microbial packaging solutions are sure to witness enormous progress in the purchasing of food and other products.

Hygiene Packaging Market: Overview

According to Transparency Market Research’s latest report on the global hygiene packaging market for the forecast period of 2020-2028, the market is estimated to grow, owing to the demand from food & beverages, pharmaceutical, and personal care industries
The global hygiene packaging market is expected to clock a high growth rate during the forecast period. Practice of personal hygiene is likely to increase the sales of hygiene packaging in the years to come.

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Increase in Percentage of Older Population Propelling Demand for Tissue Papers

The growing population results in significant demand for hygiene and healthcare products thus, creating new driving the demand for tissue papers. An aging population is increasing the demand for incontinence and healthcare products, both in mature and emerging markets. For instance, the occurrence of incontinence among people over the age of 65 is estimated to be 15% to 20%. The population growth is directly linked to tissue consumption. Tissue consumption increases by the same percentage as that of population. With the growing population, the total hygiene paper and films consumption in North America has grown from 9 million tons in 2018 to 10 million tons in 2020, with the prominent growth rate.
It is also witnessed that consumers in North America are consuming tissue papers almost three times than that of European people. America has more demand for toilet tissue papers than any other population in the world, with tissue sector valuing ~US$ 31 Bn every year. The sales of toilet tissue papers continue to grow in terms of value and volume by 2% to 3% per year.
Due to the growing population in Asia, Latin America, and Africa, many key players such as Essity, Sofidel, etc. are planning to expand its business in these regions