Getting your site ranked at the top of the major search engines can be tough, especially if you’re going for the popular keywords.
Fortunately, this task is much easier with the proper SEO techniques. There are many, but here are the basics you need to know to get started.
The first thing you need to do is make sure your website is full of fresh, quality content. If your site is nothing but advertisements, your attempts at SEO are not going to go too far.
Write quality articles, or improve existing ones with relevant information geared towards your niche. Google ranks websites higher that have content that is more relevant to a search.
Add some multimedia content such as pictures or videos to break up the stream of text. Be sure to include your keywords naturally in your article, but don’t overdo it.
Your goal is to have unique content that users will find useful, not something that will trick the search engines.
Getting users to your website is only half the battle. You need to engage them and get them to stay. You can include elements that encourage visitors to come back such as a forum or a blog where users can leave comments.
You can also offer incentives such as a newsletter or discount coupons. The more reason your visitors have to come back to your site, the more time they’ll spend on it, and the higher you’ll rank for your keywords.
Always make sure your website is optimized for the various devices people use to access it. A site that looks great on a desktop computer might look hideous on a mobile device, and vice versa.
Try to create a similar look and feel for all platforms your site appears on, regardless if it’s a desktop computer, smartphone or tablet. Also remember to keep your contact information visible on all pages. This allows your visitors to easily find you no matter where they are or what they’re looking at.
If you want to be successful with SEO, you need to have patience. SEO is a long-term commitment. You won’t see results right away, and it will probably be a year before you start seeing major improvements.
However, once you start ranking high for your keywords, you’ll see how much better off you are, and all the effort will be worth it.
Thanks for reading! There’s a lot more to SEO than this guide can tell you, but this should give you a good start. Best of luck in your new venture!