As an SEO reseller you are essentially selling a service or a program created by a company or an individual. Often these programs or services are sold in packages and will come with a white label. These packages can be tailored to the needs of each individual client and business and are usually sold as either stand-alone or add-on solutions. For those who have tried to work with white labeled SEO packages in the past, you know that they can be costly and can take too long to deliver results.
When an individual buys a white label program, it is important to understand what it means. Basically, it is just an imprinted name on a product designed for resale. These products typically have been marked down or are discounted and therefore the reseller feels they can get away with a lower price. In return, the reseller has a legal responsibility to the original company. They must follow each of the guidelines that come with their white label and stay within a specific time frame.
If a white label company has been in business for a while, they may have built up a good reputation with their clients. This means that they have a system, staff, and processes in place. Often times these businesses operate 24 hours a day and are able to handle any sudden surges in demand for their services. In addition, these companies can offer a wide variety of products and packages that can suite even the most exclusive of clients.
However, not all white labeled SEO reseller are created equal. There are some who have worked hard to build their reputation and have built relationships with their customers. These are the type of companies who typically offer more value than lower priced packages. They also have the systems and staff in place to deliver results quickly and efficiently.
In order to find the right white labeled SEO reseller, it is important to do your homework. Find a reputable company that has been in business for a while. Look at the packages they offer. See if there are any tiered plans that provide added value to clients. Make sure the SEO company you are considering is willing to work with you one on one to fully understand your needs. You should be able to go over every aspect of your website with them until you feel confident that they understand the process.
When you hire a white label SEO reseller, you are putting a lot of trust in them. This means you need to know they will get the job done right. A company that does not respond to calls or email within a few hours is not one you want to do business with. You also want to know that you will not get “stuck” with a reseller that cannot deliver because they cannot get anything done. If the package does not include certain tasks, then you need to be able to add them yourself or have them included in the fee you pay for the service.
Another important thing you want to look for is how long it takes for them to get the task done. A company that can get the job done quickly and is willing to stand behind their work is one you can trust to handle your website. If they cannot be reached, it is likely they cannot get the same results for others. This can cost you a lot of time and money if you do not know what you are paying for.
As you can see, white labeling an SEO reseller is not easy to do but when you find the right company, it can save you a lot of money and frustration. Make sure you are aware of all the costs that may be incurred before you sign on the dotted line. You do not want to be blind sided by additional charges when you least expect them.