Nowadays, it seems like everyone and their grandmother has a smartphone in their pocket. Widespread Internet and device connectivity mean that everyone is now on the Internet. Whether they’re researching new products and services they’re interested in or connecting with friends and family on social media, people rely on the Internet for many basic tasks.
Thus, it’s absolutely imperative for your business to have a solid online presence. Outdated websites or, dare I say it, no website at all, is not a strategy that you can hope to survive with in 2020 and beyond.
In this article, we’ll take a quick look at the various ways an outdated website could be hurting your business today.
Lack of Professionalism
The first issue that an outdated website presents is that it exhibits a lack of professionalism to the world. The last thing that you want is for the market to not take your company seriously. That just means that you’ll have a much harder time building industry credibility.
And as the principles of social proof demonstrate, credibility is absolutely crucial to successful sales.
Think about it — when you get on a website and you see that it is outdated, what goes through your mind? If you’re like most people, you immediately start thinking that the webmaster in charge of the website is incompetent. You don’t put any faith in his or her skills.
So why do you expect your customers to think any differently?
Difficult to Use Equals Fewer Conversions
One of the hallmarks of an outdated website is poor user experience. Nowadays, websites are taking advantage of flexible programming languages to program fluid interfaces. These interfaces can be navigated quickly and easily.
What happens when customers aren’t able to navigate your company’s website quickly and easily? They just hop on over to a rival’s website to see if they can get what they’re after quicker.
Even if they are very interested in your product or service specifically, many customers will give up if the website doesn’t make it obvious what they should do in order to purchase the product or service. That translates into lost conversions that could have quite easily been recovered.
Missing out on conversions is why you need to update your website ASAP by hiring the best website design agency around.
The next thing to consider is that an outdated business website could be hurting your employees’ productivity. If they rely on the business’s website and networks to do their job, then the outdated, difficult-to-navigate nature of it could be slowing them down. That means you’re wasting employees’ time, which in turn translates to wasted dollars.
Outdated Websites Are the Bane of Struggling Companies
There you have it. Now that you know the many reasons why outdated websites can hurt your business, there’s no excuse for you to still have an old, out-of-date platform powering your online presence.
For more business advice, be sure to take some time to check out the rest of the articles on the website!