Heated Mattress Pads Market: Introduction
- Heating mattress pads are of two types. The first is electric heating mattress pads which consist of wired heating components woven across the surface. It has a temperature control regulator attached which helps the user achieve desirable and customized heating. The second one is a water tube heated mattress pad that is filled with warm water to keep the bed warm. Heating mattress pads not only help in warding off cold nights but are also used to mitigate aches and pain. By using a heated mattress pad, the user only heats up a particular area, which means the temperature of the room remains the same, thus reducing the cost.
Key Drivers of the Global Heated Mattress Pads Market
- Demand for luxury and comfortable products is growing as the middle class population is increasing. This is also expanding the popularity of premium bedding, which is expected to boost the growth of the heated mattress pads market during the forecast period.
- High inclination toward therapeutic mattresses for better sleep and relaxation is increasing the demand for heated mattress pads among consumers. Heated mattress pads are also seen as an economic and feasible substitute for room heaters, woven blankets, and indoor fireplaces.
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Heated Mattress Pads Market: Key Segments
- The global heated mattress pads market can be segmented based on product type, material, application, distribution channel, and region. Based on product type, the heated mattress pads market can be classified into electric and water tubes. Electric heated mattress pads are commonly used by individuals and also commercially. Based on material, the market can be segmented into cotton, polyester, micro-velour, synthetic, and others. Cotton holds a prominent share in the market followed by polyester. Material made from the blend of both cotton and polyester is also in demand as it provides a more durable and breathable mattress. Based on application, the market can be categorized into households, hotels, hospitals, and others. Households application holds major share in the market. This high share is attributed to rising demand for premium beddings. Also, consumers have started staying at home and increased the usage of therapeutic products for better sleep and relaxation due to COVID-19. In terms of distribution channel, the market is segmented into online and offline channel. Offline channels dominate the market as consumers prefer having a look at the product before purchasing them and they also have an option of selecting products from different ranges and specifications.
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North America the Leading Heated Mattress Pads Market
- By region, the global heated mattress pads market is classified into North America (NA), Europe (EU), Asia Pacific (APAC), Middle East & Africa (MEA), and South America (SA).
- Country-level bifurcation of the North America market includes the forecast and analysis for the U.S., Canada, and Rest of North America. Country-level analysis and forecast of the Europe market covers the heated mattress pads market in the U.K., Germany, France, and Rest of Europe. The country-level analysis and forecast of the Asia Pacific market includes major countries in the region such as India, China, Japan, and Rest of Asia Pacific. Middle East & Africa country-level analysis and forecast include GCC countries, South Africa, and Rest of Middle East & Africa. The South America heated mattress pads market is categorized into Brazil, and Rest of South America.
- North America holds major share of the market. Asia Pacific is expected to be the fasted growing market during the forecast period due to infrastructural developments in emerging economies such as China and India. This is increasing the demand for beddings in the region.
Key Players Operating in the Global Market
Manufacturers are continuously conducting R&D and focusing on expanding their product line. The market is highly competitive due to the promotions and discounts provided by manufacturers. Key manufacturers are focusing on close collaboration with customers to understand their requirements and design industry specific solutions according to established standards.
Some of the major companies identified in the global heated mattress pads market are:
- Electro Warmth
- Sunbeam Products, Inc.
- Sleep Number Corporation
- Kryo Inc.
- Biddeford
- TUCK.COM LLC
- Therapedic International
- Bed Bath & Beyond Inc.
- Perfect Fit
- Delutti, Inc.
Global Heated Mattress Pads Market: Research Scope
Global Heated Mattress Pads Market, by Product Type
- Electric
- Water Tubes
Global Heated Mattress Pads Market, by Material
- Cotton
- Polyester
- Micro-velour
- Synthetic
- Others (Suede, etc.)
Global Heated Mattress Pads Market, by Application
- Households
- Hotels
- Hospitals
- Others (Hostels, etc.)
Global Heated Mattress Pads Market, by Distribution Channel
- Online
- E-commerce
- Company Owned Stores
- Offline
- Supermarket/Hypermarket
- Specialty Stores
- Others (Local Retail, etc.)
The report on the global heated mattress pads market is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, and inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macroeconomic indicators, and governing factors, along with market attractiveness as per segments. The report also maps the qualitative impact of various factors on market segments and regions.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers’ or customers’ journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
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The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Europe
- Latin America
- The Middle East and Africa
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Below is a snapshot of these quadrants.
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The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
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