Golf apparel includes various items, which are used to play the sport of golf. There are multiple items included in the golf apparel such as golf balls, shoes, bags, golf gloves, golf gear and golf wear, club, club head cover, cart, towels, tees, ball markers, wedges, putters, and other devices that helps golfer in various ways. Basically the target market for these golf apparel is skill biased dedicated golfers, as these golfers are the most consistent purchaser of these golf apparel. Out of these golf apparel, the golf shoe is the most important piece of apparel, as it is being used by every player while playing golf. Golf apparel manufacturers design good quality footwear the players participating in the golf tournament. By using shoes that are not made for the golfers, players might enhance their chance of injury while playing the game. Furthermore, many manufacturers are designing the golf shoes with material that increases breathability. For instance, Gore-Tex lining shoes absorb moisture preventing feet sweating, which eventually allows feet to breathe.
Some of the key players involved in the Golf apparel market are:
Acushnet Company, Under Armour, Inc., Amer Sports, Callway Golf Company, Dixon Golf, Inc., Roger Cleveland Golf Company, Inc., Fila Golf, Golfsmith International Holdings Inc., True Temper, Cobragolf.com, TaylorMade Golf Company, Inc., 8 Nike, Inc, and more.
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Growing popularity of golf across the world amongst the older people, and spur in the golf tourism, is driving the growth of the golf apparel market. The physical activity that golf provided is expected to be vastly helpful. Furthermore, among golfers, mental and physical wellbeing, alongside improved performance, and socializing are common motivations for playing. There is a spur in the golf tourism mainly due to the growing number of golf courses across the world, and increasing popularity of golf tournaments. Various countries are taking initiatives to increase the golf tourism across their region. For instance, tourism minister in India announced that the government would support efforts to entice more foreign golfers to the country’s approximately 220 golf courses.
The declining number of golfers across the world might hamper the growth of the golf apparel market. According to the National Golf Foundation (NGF) the players who played golf on an actual golf course in 2016 fell by a significant number compare to 2015. However, the NGF reported the number of golfers who are beginners increased to a significant extent over 2015. Furthermore, the NGF reported that the number of dedicated golfers also grew in numbers. Dedicated golfers includes those who call golf their one of several recreational pursuits or a favorite activity.
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