Espresso, a type of coffee shot that originated from Italy is made by forcing pressurized hot water through finely grounded coffee beans. It is considered the purest and strongest form of coffee and is more popular in Western countries of the world. Espresso is often consumed in the form of a small coffee shot or sometimes also preferred with a combination of milk, cream, chocolate etc. Espresso is made from coffee beans, similar to regular coffee; however, the coffee beans of espresso are ground very fine, compared to regular or drip coffee. The process of making an espresso is faster due to the mechanical procedures used and contains less caffeine than drip coffee, and has a bitter taste (one cup coffee compared with one espresso shot). Despite less caffeine content, espressos show a high impact of caffeine due to its consumption method. A cup of coffee is consumed over a certain period, whereas a shot of espresso is gulped at one time, thereby increasing the impact of caffeine. Espresso coffee is generally consumed at restaurants, coffee shops, malls etc. as it is mostly a machine made drink. It is difficult to make this drink without espresso machines and hence is not commonly made at homes.
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The espresso coffee market is growing at a significant rate and the foremost reason for the growth is the changing culture of out-of-home coffee drinking. Moreover, the spread of wireless connectivity and the availability of Wi-Fi in coffee shops has contributed to the rise in demand for coffee, especially espresso coffee. To attract a larger audience, coffee makers also blend espresso shots with other beverages such as latte, cappuccino, mocha etc. The overall coffee market has witnessed a rise due to consumer preference for caffeine to curb sleep, hunger, and hangovers. However, consumption of caffeine also has some health hazards. Some of the common health hazards caused due to excessive caffeine intake include insomnia, nervousness, and upset stomach and it is sometimes also considered to be a product which makes consumers addicted to it. Coffee manufacturers have introduced decaf espresso, with less or no caffeine content. Furthermore, coffee makers also keep in mind the amount of coffee and the content of caffeine as per health standards while preparing the drink.
The global espresso coffee market is segmented on the basis of beans, degree of roast, beverage type, application, and region. On the basis of type of beans, the espresso coffee market is divided into coffee Arabica, coffee Robusta, blended coffee, and others which include Brazilian coffee, Wild coffee etc. The different types of espresso coffee roast are light roast, dark roast, and others such as the French roast, medium roast etc. Based on beverage type, the espresso coffee market is categorized as regular espresso, double espresso, short & long macchiato, ristretto, and others which are served in combination with additives such as milk, chocolate or cream cappuccino, piccolo latte, mocha etc. The different applications of espresso are at offices, coffee shops & restaurants, and other commercial places such as theatres, shopping malls etc. Online and offline are the two major distribution channels for espresso grounded coffee. The espresso coffee market is divided into North America, Europe, Asia Pacific, Middle East & Africa, and South America in terms of region. The European market is expected to show considerable growth, due to the changing consumer preference and easy and wide availability of espresso coffee.
Some of the key players of the espresso coffee market include Starbucks Corporation, Gloria Jean’s Gourmet Coffees, Costa, Caribou Coffee Company, Coffee Beanery, Tully’s Coffee, Peet’s Coffee, LavAzza, Nestle, JACOBS DOUWE EGBERTS PRO, Zino Davidoff and others. These leading brands also focus on developing different flavors to attract customers and at the same time also provide samples to loyal customers. Many companies also use television media for advertisement, product launches, and brand awareness purposes.
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