Market Outlook

Erythritol caramel is one of the ingredients that have a wide range of application in the food industry. The ongoing demand for healthy ingredients for food and beverage products have forced manufacturers to launch such ingredients. The consumers are focusing on the reduction of sugar from their diet due to the rising prevalence of several diseases including diabetes, blood pressure, obesity, heart stroke, and other cardiovascular diseases (CVDs). The prevalence of diabetes has become very common these days that includes, young population, kids, and adults.

Erythritol caramel is prepared by fermentation and hydrogenation process of several carbohydrates. It is about 70% as sweet as sucrose, which is very low in calorie and is sometimes produced as a zero-calorie sweetener. Erythritol caramel has same sugar content but is free from calories, hence erythritol caramel is facing very extensive applications for the production of various food and beverage products that includes bakery products, confectionery item and several drinks and juices. These are the key factors that are foreseen to have a positive impact on the erythritol caramel during the upcoming years.

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Surging Applications of Erythritol Caramel in Food Applications Propelling the Growth

The increasing demand for low-sugar products is surging the demand for erythritol caramel for the production of sugar-free confectionery and other food and beverage products. The reduction of sugar molecule has become one the greatest topic of the concern that has gained traction of consumers across the globe. In terms of taste and texture erythritol caramel are quite similar to conventional one and free from calories. Due to the functional properties, the erythritol caramel is facing very higher demand in the production of various confection and bakery items. Clinically, erythritol caramel is known for its better tolerance for digestion as compared with other polyols. Due to which the demand for erythritol caramel is facing booming demand in the food industry across the globe.

Global Erythritol Caramel: Market Segmentation

Based on form, the global Erythritol caramel market has been segmented as-

  • Powder
  • Liquid
  • Solid
  • Granules

Based on functional property, the global erythritol caramel market can be segmented as-

  • Flavor
  • Color
  • Fillings
  • Toppings
  • Others

Based on application, the global erythritol caramel market can be segmented as-

  • Confectionery
  • Bakery
  • Ice-cream
  • Dessert
  • Malted food
  • Sauces
  • Breakfast cereals
  • Beverage
    • Non-alcoholic
    • Alcoholic
  • Others

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Based on sales channel, the global erythritol caramel market can be segmented as-

  • B2B (Direct Sales)
  • B2C (Indirect Sales)
    • Store-based Retailing
      • Supermarket/Hypermarket
      • Convenience Stores
      • Groceries
      • Specialty Stores
      • Other Retailing Formats
    • Online Retailing

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Global Erythritol Caramel Market: Key Players

The global erythritol caramel industry is surging due to increasing applications in the food & beverage industry. The key manufacturers operating in their business in the global erythritol caramel market include Van Wankum Ingredients, Shandong Sanyuan Biotechnology Co., Ltd, Cargill, Incorporated, Foodchem International Corporation, Burke Candy & Ingredients, R. Torre & Company, Inc., August Storck KG, and The J.M. Smucker Co. among others.

Opportunities for Market Participants:

These days, the demand for sweeteners is on the sure this is due to the prevailing trend of health and food among the consumers. This trend is anticipated to continue during the forecast years, owing to the changing lifestyle and eating habits of customers in emerging economies. Consumers are looking for healthy food products that maintain their healthy lifestyle in spite of causing any harm to them. Due to which the demand for erythritol caramel is facing higher demand. Erythritol caramel is widely used in the food industry for the production of sugar-free products as consumers are looking for these products. The application of erythritol caramel is increasing in European, and American countries this is due to increasing health concern along with the associated side-effects of conventional sugar-based products. These are the key aspects that are giving an impetus to the erythritol caramel products across the globe and is also growth avenues for the manufacturers to launch innovative products to gain more consumer base.

The food and beverages sector has cemented its place among the global populace firmly over the years. This sector attracts considerable investments and subsidies from numerous government and non-government organizations. The trends and popularity regarding specific sub-categories are dynamic and help in structuring the overall growth. The trends are a way of answering the needs of the consumer. The players in the food and beverages sector have to adapt to the changing trends, which helps increase revenue-generation opportunities.

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