Over the last decade, subtle shifts have been seen in the trends in the cosmetic packaging industry. With the growing demand for essential oils and other cosmetic products such as foundations and facial tints, the demand for droppers has insidiously coveted a stronghold for itself in the cosmetics industry.
Key market players in the droppers market are making a foray into the cosmetics arena, especially in the hair care, nail care, and skin care segments, to discover new avenues of growth. With functionality, glamor, and practicality taking center-stage in the cosmetics industry, innovative and visually-appealing dropper bottles are being seen as a tool for attracting consumers and boost the sales of cosmetics.
Cosmetologists are following the dictum of the successful integration of formulae in various cosmetic products, and their easy application via dropper bottles, and this is ensuring that the market for droppers continues to grow and thrive. In addition, as droppers enable consumers to control the amount of the cosmetic product that they wish to apply, cosmetics packaged in dropper bottles are gaining popularity among consumers.
In addition, manufacturers of cosmetics are leveraging the availability of versatile materials such as glass and plastic, to use dropper bottles with push buttons and an array of decorative features, which is expected to influence the trends in the droppers market. With glass droppers holding over three-fourth revenue share of the global market for droppers, which is growing by leaps and bounds, their demand is likely to increase in various applications in the cosmetics industry.
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How Recyclability is Spearheading a Sustainability Revolution in the Droppers Market
While there is a large group of consumers that is still getting used to the idea of recycling, and is yet to join this bandwagon, the adoption of environmentally-friendly and recyclable materials for manufacturing droppers is gaining immense popularity across the landscape.
With the trend of boosting innovation ruling the roost, dropper manufacturers are under relentless pressure to introduce setting solutions that are not only functional and luxurious but also good for the environment. Brand managers of most market players are of the opinion that, sustainability is an opportunity that drives their brand, and dropper manufacturers could glean important insights from this facet and follow suit.
In an attempt to minimize the utilization of plastic and glass to just a single use, dropper manufacturers are slowly waking up to the idea of droppers that are recyclable and re-usable. Adopting environment-friendly methods is a great way for companies to capitalize on their sustainability credentials. This trend can be utilized to boost the demand for recyclable dropper bottles.
A subtle change is being seen in brand consciousness among consumers. The environmental do-gooders in them is making them switch to brands that are using recyclable droppers and other material. Dropper manufacturers can further enhance their revenues by targeting customers that are loyal to sustainable solutions.
Bioplastic – A Hidden Opportunity for the Droppers Market
Technology has given an impetus to a cheaper and biodegradable alternative for the materials used in droppers. Traditional plastic such as PET is a derivative of petroleum, which makes it not only exorbitant but also increases the emission of greenhouse gases. Though bioplastics are costlier than petroleum-based plastics, manufacturing bioplastics at low temperatures with a consistent supply of biomass can reduce their cost, making them a potential material for manufacturing environment-friendly as well cost-efficient droppers.
Sugarcane ethanol has emerged as a formidable substitute for conventional plastics, and an alternative to petroleum-derived plastics, making its foray into the droppers market. Reduced carbon emissions are giving droppers manufactured using bioplastics an edge, and this could be seen as an eco-friendly strategy for manufacturers.
Vaping – A Key Market Trend Propelling the Growth of the Droppers Market
The vaping trend has grown globally, with the use of e-cigarettes, vape pens, and other technical vaporizers called MODS. Glass and plastic containers with droppers are the oft-chosen medium for packaging vape juice or e-liquid, and this has also given an impetus to the droppers industry.
In conjunction with tamper-proof and child-resistant packaging, the demand for dropper bottles is increasing as vaping rises in popularity. Many vape juice bottles use dropper tip plugs to refill the vape liquid with greater accuracy, and this is fueling the growth of the droppers market.
Manufacturers are likely to use opaque dropper bottles that come with advanced UV protection capability to preserve the quality of the vape juice and protect it from contamination. Such advanced features provide innovative alternatives to key manufacturers who are looking at brainstorming newer solutions in the arena of the droppers market.
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Analyzing Glass Delamination and How it is Hindering the Droppers Market
Packaging experts, world over, are ruing the ramifications of glass delamination and how it is impacting the industry. Large-scale glass delamination has been a major concern for glass dropper manufacturers, as this can initiate massive product recalls and loss of revenue. While the FDA has imposed stringent guidelines on the detection of glass lamination during packaging, its propensity and occurrence cannot be ruled out, raising safety concerns among manufacturers and restricting the growth of the droppers market.
Though glass is more commonly recycled as compared to plastic, there are some disadvantages with its use in droppers, such as weight, high shipping costs, unsafe for use by children, fragility, and the extra features needed to seal a glass bottle, which adds to manufacturing costs.
How the Competitive Landscape is Changing the Face of the Droppers Market
Virospack SL, a company headquartered in Spain, and Stoelzle-Oberglas Gmbh, an Austrian company, are emerging as key and leading market players due to their pioneering and innovative technological packaging solutions in the droppers market. Virospack has taken the packaging world by storm with its CRC and tamper-resistant solutions. In June 2019, it announced the child-resistant certification by the Code of Federal Regulations for its secure droppers. Another prominent evolution in their innovative strategies that has put them on the pinnacles of success has been the development of the magnetic dropper with a magnetic sealing. The sealing is patented and original, which is based on the magnetism of the four poles. This smartly replaces the traditional screw-on technique. These innovations have tipped the competitive scales in favor of Virospack.
Similarly, Stoelzle-Oerglas is planning to showcase innovative packaging glassware such as dropper bottles as a means to demonstrate its product technology and prowess. One reason why this packaging giant stands head and shoulders above the rest is because of its strong quality credentials. It is one of the few glass manufacturers that adheres to ISO 9001 and ISO GMP 15378. The company has also harnessed the goodness of glass, and used it as its unique selling point due to its timeless recyclability and environmental sustainability. The highly decorative and cosmetic features of its glass bottles has enabled it to diversify and also increase its profit margins.
Newer Entrants such as The Plasticoid Company and Carow Packaging Inc are trying to capture a share of the global market through product diversification strategies, and multiple sales channels and product warehouses. Carow recently announced the availability of pharmaceutical products on its website, showcasing unique Asian and American designed glass packaging. It has also introduced a wide variety of dropper inserts in different sizes and materials, thus highlighting its product expansion capabilities.
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