Charcoal-based personal care products refer to products processed by ingredients or additives of activated charcoal and normal charcoal. Charcoal is currently a highly trusted ingredient in the manufacturing process of personal care products owing to its detoxifying effects. Charcoal is commercially available in different forms, such as powdered, granular, and extruded, for processing a wide range of personal care products. Currently, Charcoal-based personal care products with attractive packaging designs are gaining popularity across the globe. This is expected to enhance sales of these personal care products.
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Global Charcoal-Based Personal Care Products Market: Competition Landscape
Presence of international as well as emerging players across the globe, targeting customers with unique marketing strategy, is expected to fuel the demand for Charcoal-based personal care products in the next few years.
- Major promising manufacturers operating in the Charcoal-based personal care products market emphasize on development of innovative products by opting for advanced technologies and meeting consumer expectations
- Emerging players in the market are focused on new product development and collaborations with retailing channels in order to enhance sales of Charcoal-based personal care products.
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Estée Lauder Companies Inc.
Estée Lauder Companies Inc. was established in 1946. It specializes in the manufacture, distribution, and design of skincare, makeup, fragrance, and hair care products. The company has presence in 150 countries across the globe. Estée Lauder Companies Inc., supplies its product under various brands such as Aramis, AERIN, Aveda, Bobbi Brown, BECCA, By Kilian, Bumble and bumble, Clinique, Darphin, Donna Karan New York, DKNY, Editions de Parfums Frédéric Malle, Ermenegildo Zegna, and Estée Lauder.
The Procter & Gamble Company
The Procter & Gamble Company, founded in 1837, operates through five segments: Beauty, fabric & Home Care, health Care, Grooming, and Baby, Feminine & Family Care. The company offers products under the following brands Always, Charmin, Braun, Fairy, Febreze, Gillette, Pampers, Head & Shoulders, Oral B, Pantene, Tide, and Vicks. The company has operates in over 70 countries across the globe,
LVMH
LVMH Moët Hennessy – Louis Vuitton SE, also known as LVMH, is a currently headquartered in Paris, France. The company was founded in 1987. It engages in the manufacture and distribution of cosmetics, wine, cognac, perfumes, luggage, and watches and jewelry. LVMH has about 60 subsidiaries, 75 brands, and a retail network of over 4,590 stores across the globe.
Key players operating in the global charcoal-based personal care products market include The Estée Lauder Companies Inc., The Procter & Gamble Company., Johnson & Johnson, Colgate-Palmolive Company, Bo International, Helios Lifestyle Private Limited, Biocrown Biotechnology Co., Ltd. Avalon Natural Products, Inc, LVMH, and Mediderm Laboratories, LLC.
Global Charcoal-Based Personal Care Products Market: Dynamics
Rise in adoption of natural based products
Charcoal is obtained from all species of wood, coconut shells, or peat. It is generally considered to be a natural agricultural product. Charcoal-based personal care products are utilized to remove dirt, bacteria, and other micro-particles from the surface of the skin. This helps achieve a beautiful complexion and fight acne. Charcoal has been used in ayurveda treatment to tackle skin diseases for centuries. Moreover, rise in awareness about the multiple benefits of charcoal-based products and risk associated with synthetic products along with ease of availability of these products are expected to boost sales of charcoal-based personal care products in the near future. Furthermore, robust increase in the number of cosmetic products manufacturers and adoption of natural based products by users is expected to fuel the global charcoal-based personal care products market during the forecast period.
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Presence of alternative solutions for charcoal-based personal care products
Rapid increase in adoption of other natural and synthetic based products is an alternative to charcoal-based personal care products. Rise in popularity of organic solutions and eco-friendly solutions is gaining popularity among the end-users. Consumer concerns about environment protection and deforestation are prompting manufacturers to avoid commercialization of natural products such as charcoal in order to control deforestation and maintain ecological balance. This is likely to hamper the market. Furthermore, availability of cost-effective synthetic products is a major restraint of the market. These factors are projected to hinder the global charcoal-based personal care products market during the forecast period.
Targeting of emerging and untapped market
The global market for charcoal-based personal care products is expected to expand significantly in the near future, owing to rising disposable income of consumers, thus enabling them to spend on specialized charcoal-based personal care products. Development of advanced and innovative products in the women’s line such as cosmeceutical and multifunctional products is expected to boost sales of charcoal-based personal care products in the near future. Additionally, abundance of international brands, rising spending power of consumers, and rapid urbanization in developing countries are likely to propel the global market in the near future.
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