In a number of cultures in various parts of the world, bridal gowns occupy a significant part of the overall wedding spending. The marked significance of bridal gowns among brides for a getting a harmonious and magnificent look on the wedding day is a key factor catalyzing the growth of the global market. In recent years, the market has seen the advent of bridal gowns with a variety of fabrics, designs, styles, and workmanship, which has helped brides to meet their needs of an unforgettable bridal outfit. The advent of low-priced wedding gowns for cash-strapped brides is a key factor boosting the market. The rising prominence of mass marketization of bridal gowns and a large number of retailers entering the online arena of the wedding industry are prominent developments expected to greatly influence the market dynamics in coming years. Furthermore, several players focusing on designing elegant yet affordable bridal gowns is a key factor expected to unlock exciting opportunities in the coming years.

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The bridal gowns market is estimated to be valued at US$32,454.2 Mn by 2017 end and is forecast to reach a worth US$43,502.8 by the end of 2022. The market is anticipated to register a CAGR of 6.0% during 2017–2022.

bridal gowns market

APEJ to Offer Lucrative Growth Avenues

The major regional markets profiled in the report are North America, Latin America, Middle East and Africa, Europe, Asia Pacific excluding Japan (APEJ), and Japan. Of these, the APEJ market is the leading regional market holding the major revenue in 2017. The regional market is projected to maintain its dominance over the forecast period as well. Expanding at a CAGR of 6.4% from 2017 to 2022, the regional market is expected to reach a valuation of US$13,529.3 Mn by the end of the forecast period. The attractiveness of this regional market is largely attributed to burgeoning spending in wedding gowns in several developing economies. In addition, the growing demand for plus-size bridal wear and the rise in online sales of bridal outfits are key factors expected to accentuate the regional market.

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North America to Rise at Significant Pace

North America is one of the prominent markets for bridal gowns and is projected to rise at a significant CAGR of 7.1% from 2017 to 2022. The regional market is anticipated to rise from US$ 7,948.7 Mn in 2017 to US$11,192.2 Mn by 2022 end. The growth of this regional market is likely to be fueled by constant innovations in fabrics, designs, and styles of bridal gowns. The growing popularity of designer bridal dresses is expected to accentuate the regional market.

Ball Gown Wedding Dress to Reign Supreme

The major styles of bridal gowns are ball gowns, mermaid-style dresses, trumpet dresses, A-line dresses, sheath wedding dresses, and tea-length wedding dresses. Of these, the ball gowns style segment leads as it holds the major revenue in the market in 2017 and is expected to witness major absolute growth annually from 2017 to 2022.

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The estimated valuation of the ball gown segment is US$ 8,595.0 Mn by 2017 end, representing a share of 26.5%. The segment is projected to reach a worth of US$ 11,416.2 Mn by 2022 end holding a share of 26.2% in the market. This will represent a CAGR of 5.8% during the forecast timeline. Annually, the segment is growing at US$ 564.2 Mn over the course of the forecast period. The substantial demand for these styles is attributed to their flexibility to fit all body shapes and sizes among brides. Considered as classic bridal outfit, this style has well-adjusted to address the dynamically changing wedding fashion market in recent years.

Competitive Analysis

Leading players profiled in the report include Kleinfeld Bridal Corp., David’s Bridal, Inc., Elie Saab France, Harrods Limited, JLM Couture, Inc., Justin Alexander, Inc., Maggie Sottero Designs L.L.C., and Moonlight Bridal Design, Inc. Numerous prominent players are launching innovative product lines having magnificent look and are focusing on affordability of their products, in order to gain a competitive edge over others.

Bridal Gowns Market to Gain Impetus from Constant Innovations n Fabrics and Styles

The utmost significance given to bridal gowns and the magnificent look that embellishes the beauty of the bridal look is the key factor promoting the growth of the global bridal gowns market. Lately, the market has seen the approach of marriage outfits with an assortment of textures, plans, styles, and workmanship, which has assisted ladies with addressing their requirements of an exceptional wedding outfit. The approach of low-estimated wedding outfits for desperate ladies is a key factor boosting the market. The rising noticeable quality of mass marketization of marriage outfits and an enormous number of retailers entering the online field of the wedding business are conspicuous advancements expected to extraordinarily impact the market elements in coming years. Besides, a few players zeroing in on planning exquisite yet moderate marriage outfits is a key factor expected to open energizing open doors in the coming years.

Despite the effect of Coronavirus and imposition of lockdown, along with other stringent regulations, people are getting married and hence, the bridal gown market remains unaffected.

Based on segmentation by gown style, the ball gown segment held the major share and is likely to continue doing so in the future years as well. Apart from that, other styles such as mermaid-style dresses, A-line dresses, sheath wedding dresses, and tea-length dresses will generate steady revenues. The significant interest for these styles is credited to their adaptability to fit all body shapes and sizes among ladies. Considered as exemplary marriage outfit, this style has composed to address the powerfully changing wedding design market lately.

Companies operating in the global market for bridal gowns are engaging in product innovation and launches in order to gain a competitive edge in the overall market competition. In addition, the new trend of dressing as per body type, and its high acceptance rate in most of the developing as well as developed nations will help players compete intensely to reach for the lion’s share in the global bridal gown market.

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