Bath salts are pulverized minerals soluble in water. They are generally added to water during bathing owing to several benefits they offer. They enhance the cleaning action, give good bathing experience and also act as carriers of cosmetic agents. Bath salts that imitate properties of hot springs or natural mineral baths are being developed. Some of these bath salts comprise glycerine owing to which the product can have the properties of a lubricant or they can act as humectant or emollient. Bath slats are also added with colors and fragrances. These are used to improve the user’s experience while having bath. Also, other additives such as oil, effervescent agents and foaming agents are also added. They are available in boxes or well-packaged bags or also in transparent vessels. They are considered to have an appealing or attractive appearance.
The research report on global bath salts market by Transparency Market Research portrays global market scenario of bath salts along with key insights and future projections for five years. Also, new trends, developments, drivers and restraints influencing the growth of the bath salts market are assessed across important geographies.
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According to the fact based research report on global bath salts market, it is anticipated to witness slow growth during the period of forecast. The global bath salts market is estimated to reach a market valuation of around US$ 2 Bn by the end of the forecasted year with a slow CAGR throughout the period of forecast.
And Hence the Name Himalayan Salt
Himalayan salts are crystal salts that are mined from ocean beds beneath the Himalayas. Color of these salts is generally pink owing to presence of iron. The Himalayan salts segment is expected to grow at the highest pace to reflect a high CAGR of 4.4% throughout the period of forecast. This segment is also expected to gain a higher BPS during the 2017-2024 timeline. The main reason for the high growth of this segment is the increasing adoption of these salts in various applications owing to benefits it offers. Himalayan salts help in reducing blood pressure problems, they improve circulation of blood in the body and also assist in balancing the pH level in the body.
Epsom Salt segment reflects a higher market share but slow growth. This type of bath salt has been used since several years due to which it holds a significant portion in the market. This segment is estimated to reach a market valuation of more than US$ 500 Mn by the end of the forecasted year, thus leading the global market.
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Therapeutics Demand for More Bath Salts
Bath salts are used in several applications such as aromatherapy, bath care, therapeutics, home care, fertilizers etc. The therapeutic segment in the application category is a lucrative and potential segment. Demand for bath salts in this application area has drastically increased since past few years. This segment is projected to reflect a high growth in the coming years to register a CAGR of 3.3% throughout the period of forecast, 2017-2022. However, the bath care segment in this category is the largest segment with respect to market share and value.
Competition Tracking
The comprehensive research study on global bath salts market covers a separate section on competition. In this section, the key players participating in the bath salts market are assessed and their specifics such as company overview, key developments, innovations, SWOT analysis, financials, and product portfolio are covered. Key players like Kao Corporation, The Unilever Group, Shiseido Company Limited, L’Occitane International SA, Bathclin Corporation, Dadakarides Salt SA, Kneipp GmbH and STENDERS SIA are included in this research publication.
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