Backend as a Service (Baas) Worldwide Industry Analysis and New Market Opportunities Explored

Backend-as-a-Service (BaaS) is a mobile middleware method that uses unified application programming interfaces (APIs) and software development kits (SDKs) to connect blackened application programming interfaces (APIs) with backend resources in the cloud.

Primarily, BaaS belongs to cloud computing category that helps simplify job of developers while setting up, operating and using a cloud backend for web, mobile, or tablet- based apps. Meanwhile, BasS services provides provide value-added features such as user management, usage analysis, and push notifications for campaigning purposes, it also assists in seamless integration with social media platforms such as Facebook and Twitter.

One of the major advantages of using backend-as-a-service model is that it decreases application backend framework development from time to minutes, rather taking week long period.

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Further, BaaS or MBaaS allows developers, without much mobile experience or time, to start with the job in no time. Developers are also provided with all the access to the source code for underlying component with a view to employ server components on-premise. In addition, the service also provide provision of customization as per an individual, outside the platform.

The upcoming report on backend-as-a-service market is a comprehensive study of its drivers and trends that will contribute to growth of the backend-as-a-service market between 2019 and 2028. The report has emphasized on segments that are likely to contribute significantly to growth of the market. Also, regional growth is covered in the report

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Global Backend-as-a-Service Market – Notable Developments

Wide integration of Internet of Things (IoT) technology in various fields is likely to propel growth of the Backend as a Service market. Incorporation of Internet of Things (IoT) enable interconnection of devices to each other in the sensor form. This, in turn, paves enormous opportunities for the service providers to assist the manufacturing industry across the globe.

Some of the key companies operating in the global backend-as-a-service market are-

  • AnyPresence
  • Oracle Corporation
  • Microsoft
  • KII Corporation
  • IBM Corporation
  • Built.IO Backend
  • Appcelerator
  • Kinvey
  • Kony
  • CloudMine

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Global Backend-as-a-Service Market – Drivers and Restraints

Usage Analytics segment among all the services type is gaining wide customer traction is anticipated to grow at promising CAGR during the forecast period. Vendors in the BaaS market are inclined towards offering various analytics features such as events, monitoring active users, API calls, storage, and active devices.

The services usually consists of locations, emails, push notifications, beacons, and SMS. The analytics dashboards present in the backend allows the mobile app developers to monitor the usage of app and taken over the control in order to provide enhanced experience across various platforms and devices.

Meanwhile, android and segment comprising blackberry and windows are anticipated to grow at a significant rate in the forecast period. The android OS is an open source software and various leading smartphone manufacturers are developing android based applications. These apps are comparatively user-friendly in nature and very easy to operate.

Other segments such as Blackberry and Windows have high security features. Hence, business professionals prefer to use such smartphones.

High initial cost is one of the major restraining factors likely to impede market growth in the forecast period.

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