Baby Crawling Mats Market: Introduction
- Baby crawling mats are often made with fabric that ensures a safe environment for baby play and crawling. As the baby starts crawling or walking, parents become more conscious about their play surface and overall home setting. Crawling mats ensure a safe and comfortable spot for babies to lounge and play on the ground. Baby crawling mats can be used for both outdoor and indoor activities. The thickness and material used for the mat determines their safety and comfort level. A combination of contrast colors and figures help in developing the perceptual skills of babies.
Key Drivers of the Global Baby Crawling Mats Market
- Improved lifestyles and rising per capita income are influencing consumers to spend on advanced baby care products. Further, a rising birth rate is driving the demand for baby crawling mats in regional markets.
- Waterproof materials and differentiated product offering are driving the demand for premium mats. As modern parents are highly aware about branded products and online purchase, they prefer multipurpose baby mats, which can also be used as play and gym mats.
Opportunities in the Global Baby Crawling Mats Market
- Extensive demand for durable products with improved thickness offers opportunity for research and development of new products. Waterproof and antiskid mats are widely preferred by consumers. Further, the increasing number of online stores specializing in mother and child care products are expected to boost better customer reach of baby crawling mats.
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Impact of COVID 19 Pandemic
The pandemic has not altered the demand for baby crawling mats largely unlike some other consumer merchandise. Limitation on outdoor activities has forced parents to conduct indoor activities and play options for babies. This, in turn, has recorded significant consumer spending on baby crawling mats during the pandemic. However, the scenario is not the same for all the markets and vary according to economic conditions and demographics in particular regions.
Asia Pacific Recognized as the Major Market for Baby Crawling Mats
- By geography, the global baby crawling mats market is classified into South America (SA), North America (NA), Europe (EU), Middle East & Africa (MEA), and Asia Pacific (APAC).
- Country-level bifurcation of the North America market includes the forecast and analysis for the U.S., Canada, and Rest of North America. The country-level analysis and forecast of the Europe market covers the baby crawling mats market in the U.K., Germany, France, and Rest of Europe. The country-level analysis and forecast of the Asia Pacific market includes major countries in the region such as India, China, Japan, and Rest of Asia Pacific. Middle East & Africa country-level analysis and forecast of the baby crawling mats market includes GCC countries, South Africa, and Rest of Middle East & Africa. The South America baby crawling mats market is categorized into Brazil, and Rest of South America.
- Market growth in Asia Pacific can be attributed to the large population of potential consumers due to high birth rates and increasing number of new consumers on account of the availability of a wide range of products and rising awareness. Further, the trend of online retailing is widely accepted by consumers with the growing adoption of smartphones and internet.
Key Players Operating in the Global Market
Key companies are investing in creative product offerings with strong focus on developing multipurpose and durable mats. Strategic collaborations and partnerships are used for better customer reach and expansion in untapped markets. Digitization of product marketing and promotion and sustainable supply chains are key strategies of market players.
