- An audience response system and polling software is an easy to use assessment and engagement solution, allowing real time participation of the audience using keypad devices or their own mobiles.
- Most training sessions and corporate companies are expected to adopt audience response system and polling software to understand audience views and employee suggestions about specific strategies. The education sector is also expected to adopt the audience response system to collect feedback of students on various topics of discussion..
- Audience response systems and polling software include hardware and software components to collect the responses, and voting for various types of questions including numeric, multiple choice, ordering, true/false, and short answer questions.
- Audience response system and polling software allows the presenters to collect participants response and provide graphical representation of results, for quick analysis and reporting.
Key Drivers of the Audience Response System and Polling Software Market
- Increased demand for audience response systems and polling software in the education sector is one of the most important factors responsible for the growth of the audience response system and polling software market.
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- Market players are providing software based polling systems to expand the geographical presence of the respondent which is expected to fuel market growth during the forecast period. Respondents can easily submit their response for any given question through applications installed on their smartphone and all data can be analyzed by the presenter or data analyst.
- Increasing demand for audience response system and polling software is expected to create huge revenue opportunity for solution providers.
Availability of open source audience response systems and polling software expected to hinder the market growth
- The availability of open source audience response software over the internet is expected to hinder the growth of the audience response system and polling software market.
- On the other hand, several polling software are facing integration issues with devices and short lifecycle of the devices, which is expected to affect the demand for audience response system and polling software in the future
- Technological advancement in the system increases security threat of the data. The polling system also records the customer’s personal data through application registration on the mobile phone. This creates the threat of unauthorized access to respondent data.
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North America to hold major share of the global audience response system and polling software market
- North America is expected to hold prominent share of the audience response system and polling software market due to increasing demand for classroom response systems from the education industry in North American countries.
- In North America, most education firms and companies adopt audience response systems to analyze the views of students and employees which is expected to increase the demand for the system during the forecast period.
- The audience response system and polling software market in Asia Pacific is projected to expand at a prominent CAGR during the forecast period due to increasing demand for advance polling systems in industries and from the education sector.
