Analysis of Potential Impact of COVID-19 on Electrolyte Mixes Market

Surge in Number of Health-conscious Consumers to Drive Sales

The ever-changing consumer behavior across the world is one of the key factors that continue to influence the global trends across the food & beverages industry. One of the key trends that have emerged within the food & beverages sector is that of electrolyte mixes. While innovations across the food & beverages sector have occurred at a consistent pace over the past decade, at present, brands are aiming to increase the health quotient of their products to cater to the growing health-conscious population worldwide. Functional waters mixed with electrolytes have garnered considerable popularity around the world, as the fitness market expands exponentially.

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Sensing the growing demand for fitness products, several prominent companies have entered the electrolyte mixes market over the past few years. In addition, growing consumer awareness pertaining to the benefits of consuming electrolyte mixes has provided a considerable boost to the overall demand for electrolyte mixes worldwide. Surge in the number of health-centric consumers worldwide, engaging marketing strategies, and increasing focus on introducing electrolyte mixes with innovative packaging are some of the other factors expected to fuel the growth of the global electrolyte mixes market during the forecast period.

At the back of these factors, along with the growing demand for electrolyte mixes from the animal feed industry, the global electrolyte mixes market is on course to reach US$ 9.7 bn by the end of 2030.

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Consumers Turn to Electrolytes to Prevent Dehydration; Product Sales to Grow in Upcoming Decade

As the number of health-conscious and fitness-friendly consumers grows around the world, the demand for electrolyte mixes, especially in developed regions has witnessed impressive growth. Moreover, as more number of consumers continue to seek consultation services from dieticians, food experts, and fitness trainers, among others, awareness levels regarding the advantages of electrolyte mixes have increased due to which, the demand for electrolyte mixes has witnessed steady growth.

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In addition, as electrolyte mixes play an imperative role in improving the human body functions and regulating the blood pressure, popularity levels around the world have increased over the past few years. Players involved in the current electrolyte mixes market are anticipated to focus on curating engaging marketing campaigns, increasing awareness regarding the benefits of electrolyte mixes, and pricing strategies to gain an advantage.

Oral rehydration solutions have gained worldwide popularity due to user convenience, availability of different flavors, and consistent research activities– a factor that is projected to provide an impetus for the growth of the global electrolyte mixes market during the forecast period.