Companies in the surface haptic technology market are tapping opportunities in retail and other domains, apart from consumer electronics and automobiles to expand their product portfolio. For instance, in June 2019, leading manufacturer of touchscreen monitors and displays Mimo Monitors, announced its collaboration with Tanvas, pioneers in surface haptics to launch the Mimo Vue with TanvasTouch at the InfoComm 2019 trade show.
Companies in the surface haptic technology market are integrating touchscreens with innovative surface haptics to develop programmable textures and feelings on flat and physical surfaces. Such displays are acquiring prominence in retail, digital signage, and conference rooms, among others. As such, the retail end-use industry segment of the surface haptic technology market is projected for exponential growth during the forecast period.
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Manufacturers in the market for surface haptic technology are becoming aware that apart from sight and sound, the power of touch has promising opportunities for cultivating connection and creating immersion to build long-term brand affinity.
Surface haptic technology is helping companies to enrich the relationship of humans with machines by adding a sense of touch. Likewise, companies in the market for surface haptic technology are leveraging opportunities in the automotive landscape to expand their business horizons. As such, the automotive end-use industry segment is estimated for significant growth during the forecast period and is projected to account for a share of ~36% of the surface haptic technology market by 2027. Hence, R&D companies are using computer-aided design (CAD) software to improve haptic technology and enhance driver safety.
Leading R&D companies are investing in CAD software to develop patented haptic processing units (HPUs). For instance, leading Paris-based R&D company Actronika uses Onshape-a computer-aided design software system, to connect HPUs with tiny vibrotactile motors and actuators to deploy high definition sensations. Companies in the surface haptic technology market are tapping opportunities in touch-sensitive technology for cars. For instance, popular luxury car Porsche Panamera is integrated with the haptic technology for its dashboard.
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A unique research methodology is utilized by TMR to conduct comprehensive research on the global surface haptic technology market and arrive at conclusions on future growth prospects of the market. This research methodology is a combination of primary and secondary research, which helps analysts warrant the accuracy and reliability of the conclusions drawn.
Secondary research sources referred to by analysts during production of the report on the global surface haptic technology market include statistics from company annual reports, SEC filings, company websites, World Bank database, investor presentations, regulatory databases, government publications, and market white papers. Analysts have also interviewed senior managers, product portfolio managers, CEOs, VPs, and market intelligence managers, who have contributed to the production of TMR’s study on the global surface haptic technology market, as a primary research source.
These primary and secondary sources provided exclusive information during interviews, which served as a validation from leading players operating in the global surface haptic technology market. Access to an extensive internal repository as well as external proprietary databases allowed this report to address specific details and questions about the global surface haptic technology market with accuracy. The study also uses a top-down approach to assess the numbers for each segment and a bottom-up approach to counter-validate them. This has helped in making TMR’s estimates on future prospects of the global surface haptic technology market more reliable and accurate.
