A robotic lawn mower is an autonomous robot used to cut lawn grass. A robotic lawn mower requires a border wire to be put up around the lawn that defines the area to be mowed. The robot uses this wire to locate the boundary of the area to be trimmed and in some cases to locate a recharging dock. Modern robotic lawn mowers can contain specialized sensors, permitting them to automatically mow around obstacles or even go to sleep when it starts to rain. The vast majority of robotic lawn mowers tackle the task utilizing a “random” mowing system. Essentially, the machine bounces around on the lawn until it hits the boundary wire limiting the working area, then changes heading until it hits the wire again. Depending on the lawn size, this might take a very long time, and hence the machine should be in continuous operations. The mower can find its charging station via radio frequency emissions, by following a boundary wire, or by following an optional guide wire.
Key Drivers of the Robotic Lawn Mower Market
Increasing penetration of artificial intelligence and technological advancements in robotic lawn mower machines have made the product more efficient. Introduction of sensors in robotic lawn mowers have increased their intelligence capabilities and helped to decrease the cost of the product. A sedentary lifestyle and dependence on automation has increased the usage of robotic lawn mowers in the residential segment. As they are electrically powered, robotic lawn mowers are environmentally friendly, eliminating the need for gas, oil, and engine to run the device. Usage of smartphones to operate robotic lawn mowers has increased, resulting in enhanced demand for the product.
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Technological advancements such as vision-based robotic mower creating opportunities in the market
New opportunities are created for the robotic lawn mower market with rise in technological advancements, such as vision-based robotics and EPOS. Vision-based robotic mowers, without perimeter wire, were announced in 2019. In 2024, Husqvarna announced a new robotic mower (EPOS) that can navigate entirely without boundary wire, allowing location accuracy of 2-3 centimeters by using satellite navigation on a reference station. Robotic lawn mowers can support the benefits of machine learning to achieve greater efficiency, enhance product quality, and optimize workflows. Such factors enhance the growth of the market.
High cost a restraint of the robotic lawn mower market
There are some restraints which can impact the demand for robotic lawn mowers. The robotic lawn mower is an expensive product which requires regular maintenance. The product is not cost efficient as compared to manual landscaping of the grass. Robotic lawn mowers entail high installation cost due to the difficult set up procedure and professionals are needed to set up the product.
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Europe is the dominant region
The U.K, Germany, and France dominate the robotic lawn mower market. The market in Europe, which is considered as one of the largest and leading regions in the gardening equipment segment, is mainly driven by commercial end-users who are increasingly using these machines in their respective businesses. These factors are responsible for the expansion of the robotic lawn mower market in Europe.
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Key Players Operating in the Global Market
Companies are working on product innovation and development to increase their customer base. Furthermore, key companies are adopting the merger and acquisition strategy to improve their market revenue at the global level. Some of the major companies identified in the robotic lawn mower market are:
- Deere & Company
- Hitachi, Ltd.
- Honda Motor Co. Ltd.
- Husqvarna Group
- LG Electronics
- Mamibot Manufacturing
- Robert Bosch Gmbh
- Stiga S.P.A.
