Almost 70% of marketers claim improving their search engine optimization (SEO) strategy is their top inbound marketing priority. Without a strong SEO strategy, you could fail to reach your customers online. By improving your SEO, you can rank higher on search engines and reach more customers!
However, there are a few mistakes with SEO that first-time marketers make. Here are five mistakes you need to avoid. By dodging these errors, you can develop a strong campaign and start reaching customers.
Boost your business by avoiding these five SEO mistakes!
- Ignoring the Data
In order to organize a strong, smart campaign, you need to start researching. One of the most common mistakes with SEO businesses make is skipping this step.
You need to know who your customers are, what they care about, and what they’re searching for. In fact, this step is more essential now than ever. Google’s latest algorithm focuses on the user’s search intent.
If you don’t know what people are searching for, how will you appeal to their searches?
Start by researching your target audience. Segment your broader audience into smaller buyer personas if needed.
Then, make a list of topics you can cover in your content.
Choosing the right keywords is an important step in your SEO strategy. As Google’s machine learning capabilities increase, however, knowing your audience will become even more important.
- Slighting Your Site
Once people see your content on a Google search results page, they’ll click on the link to visit your website. If your website is slow, unappealing, or confusing, they might leave.
A high bounce rate and low clickthrough rate will impact your ranking.
Make sure you have a mobile-friendly site. Over 95% of mobile search traffic is generated on Google. Google now uses mobile-first indexing to determine rankings, too.
If you’re not optimized, you’re losing customers!
- Falling Behind
In order to increase your ranking, you need to appear for a number of different search queries. For that, you need to create regular blog posts and SEO content. Otherwise, you won’t rank!
Set a content creation schedule for yourself. Try to create new content regularly.
With SEO, quality beats quantity. Make sure your content appeals to your target audience and provides helpful, useful information for your customers.
Once you start creating content, post it on social media or use this printing company to make eye-catching infographics!
- Forgetting Links
Link building is another important component of SEO. Make sure to use internal and external links within your content. Your external links should send readers to high-authority websites.
By using the right links, you can build your brand authority, too!
- Neglecting Trends
Make sure to keep up with the latest SEO trends. The algorithm changes throughout the year. If you’re not following the trends, like voice searches, you could fall behind the competition.
Step Up Your SEO: 5 Mistakes with SEO Small Business Need to Avoid
Boost your SEO ranking and reach more customers! By avoiding these mistakes with SEO, you can reach the top of the page and generate more business. Get started with these tips today.
Check the Business section of the blog for more helpful tips!