Dehydrated Green Beans Market: Opportunities on the Horizon as Consumers Prioritize Dietary Assessments

Consumer focus on healthy choices and subsequent dietary assessments has remained strong over the past few years, paving ways for advances in healthy and wholesome foods. With ‘dehydrated’ emerging as the new synonym of healthy and wholesome foods, demand for dehydrated vegetables is gaining a significant momentum, thereby setting an optimistic outlook on sales of dehydrated green beans through 2027. TMR’s new research study finds that sales of dehydrated green beans grew at a CAGR of over 3.5% during 2013-2018, and are estimated to close in on US$ 3.5 Bn in 2019.

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Dehydrated green beans are being perceived to be the perfect fit for meeting umpteen nutritional requirements and an ideal convergence of taste, convenience, and health. Increasing consumer spending on healthy foods signal the evolving economic situations across various developing economies, which is further likely to create new opportunities for the dehydrated green beans industry.

 

Modern Trade vs. Online – Market Players Focus on Strengthening Distribution to Reach Target Customers

Modern trade formats, hypermarkets and supermarkets, hold an advantage over other sales channels in terms of variety and accessibility. Though sales of dehydrated green beans via modern trade continue to be buoyant, e-commerce is bridging the gap between brands and consumers by overcoming the shortcomings of modern trade channels. Flourishing growth of e-commerce has, undoubtedly, created new opportunities for players of dehydrated green beans market for promoting and selling their products to a wider-range of target consumers.

Revenue-making opportunities emerging in the ‘online grocery’ arena is not lost on dehydrated green beans market. However, customer value strategies, wherein consumer preferences are extensively taken care of, are highly essential for online groceries to succeed in the ‘quality-driven’ dehydrated green beans landscape. Brands also need to focus on competitive pricing as a vital aspect, as unreasonable prices can take their toll and adversely affect a brand’s overall equity, especially across the price-sensitive regions.

Dehydrated Green Beans Market- Paradigm Consumer Shift to Healthy Snacking Favors Growth

Demand for healthy snacking is on a constant rise, as the trend of ‘preventive nutrition’ gets stronger. As snacking is being considered to be an important part of consumers’ daily meal plans, dehydrated green beans are emerging as an ideal choice, on account of their ‘nutrient-dense’ profiles and unparalleled ease of consumption.

Sensing the aforementioned shifts in consumer snacking preferences, food service providers are embracing dehydrated green beans to offer ‘curated’ dining experiences. Dehydrated green beans are being used in snacks and savories, sauces, soups & dressings, and many other food applications, in order to appeal to the ‘health-savvy’ population who prioritize health over anything else.

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Dehydrated Green Beans Market – Leading Players Vie Through Innovation

Dehydrated green beans market has a presence of a large number of small-scale players, who have managed to garner considerable recognition for their respective portfolios. Leading players in the dehydrated green beans market, though relatively less in number, hold a decent pie of the global market share.

Leading players in the dehydrated green beans market are focusing on innovating packaging as the best way forward for their offerings to get into consumers’ shopping carts, as consumers rely on packaging to weigh product advantages and disadvantages. Considering high competition level in the dehydrated green beans market, manufacturers are focusing on using advanced drying techniques, which have minimal or no impact on the nutrition composition of the target product, to make their products stand out on the shelves.

Key players profiled in the report on dehydrated green beans market include Garlico Industries Ltd., BC Foods, Green Rootz, Hsdl Innovative Private Limited, Ruchi Foods Llp, Colin Ingredients, Dehydrates Inc., Freeze-Dry Foods GmbH, Mevive International Trading Company, F. R. Benson & Partners Limited, Harmony House Foods Inc., Silva International, Inc, Van Drunen Farms., and others.

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