Competitive analysis of Network Traffic Analysis Solutions Players Resort To Product Innovation To Gain Competitive Advantage 2018 – 2026

Network Traffic Analysis Solutions Market – Snapshot

Network traffic analysis can be defined as the process of recording, reviewing, and analyzing network traffic data. This is done to review the network’s performance in terms of security, operations, management, and/or general network health monitoring. The admin can perform network traffic analysis either manually or through automated techniques or solutions to review network traffic statistics and granular level detail. Network traffic analysis can also be used by hackers/intruders/attackers to analyze the network traffic pattern to find vulnerabilities and exploit them.

The global network traffic analysis solutions market was valued at US$ 1,527.6 Mn in 2017. It is anticipated to expand at a CAGR of 15.2% during the forecast period.

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Rise in the number of connected smart devices and increasing IT security budgets are expected to be major drivers of the network traffic analysis solutions market. To minimize/eliminate the chances of cyber-attacks, various organizations are compelled to increase their IT spending on advanced network security solutions. The market is also expected to receive a boost from advancements in the field of cyber security and rise in the number of smart city projects. Furthermore, migration toward cloud computing is expected to drive the market in the next few years. Cloud-based solutions require managed services, which is directly eliminating in-house IT support. In addition, growth of micro, small, and medium enterprises (MSMEs) is a key factor that is expected to fuel the network traffic analysis solutions market in the coming years. Unlike large enterprises, SMEs do not have in-house IT capabilities and are thus dependent on service providers for their security, communications, and IT requirements. However, the market is expected to be hindered by concerns over data security due to vulnerable networks with infrequent security updates. Moreover, the market is expected to face restraints as the bring your own device (BYOD) movement is gaining momentum.

With more new countries/regions set to announce their 5G plans, the industry is expected to witness tremendous growth in the 5G market as well as in the total amount of data generated.

The global network traffic analysis solutions market is expected to be driven by the North America region. North America is estimated to constitute a major market share during the forecast period, with the U.S. contributing most to the region’s revenue. North America is expected to hold about one third of the global market share in terms of revenue. Presence of major industry players in the region and high adoption of network traffic analysis software across many verticals are expected to drive the market in the region. The presence of necessary Internet and communication infrastructure is also expected to bolster market growth. North America is also helped by the rapidly expanding cyber security industry owing to increased cyber-attacks.The region is projected to be followed by Europe and Asia Pacific in terms of market share.

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Major players operating in the network traffic analysis solutions market include GREYCORTEX s.r.o., Genie Networks, Flowmon Networks, Zoho Corporation, Hewlett Packard Enterprise Co., Ipswitch, Inc., Cisco Systems, Inc., Bricata, Inc., CA Technologies, Palo Alto Networks, Inc., Netreo Inc., Dynatrace LLC and Netmon Inc.

Network Traffic Analysis Solutions Market – Snapshot

Network traffic analysis solution (NTA) is a method of monitoring network availability and activity to identify anomalies, including security and operational issues. A key step of setting up network traffic analysis solution is ensuring you’re collecting data from the right sources. Flow data is great if you are looking for traffic volumes and mapping the journey of a network packet from its origin to its destination. This level of information can help detect unauthorized WAN traffic and utilize network resources and performance, but it can lack rich detail and context to dig into cybersecurity issues.

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Common use cases for network traffic analysis solutions include:

  • Collecting a real-time and historical record of what’s happening on your network
  • Detecting malware such as ransomware activity
  • Detecting the use of vulnerable protocols and ciphers
  • Troubleshooting a slow network
  • Improving internal visibility and eliminating blind spots

Implementing a network traffic analysis solution that can continuously monitor network traffic gives you the insight you need to optimize network performance, minimize your attack surface, enhance security, and improve the management of your resources. However, knowing how to monitor network traffic is not enough. It’s important to also consider the data sources for your network monitoring tool; two of the most common are flow data (acquired from devices like routers) and packet data (from SPAN, mirror ports, and network TAPs).

With the constant threat of cyberattacks today, it can feel overwhelming for security professionals to ensure that as much of an organization’s environment is covered as possible. The network is a critical element of their attack surface; gaining visibility into their network data provides one more area they can detect attacks and stop them early. Benefits of network traffic analysis solutions include improved visibility into devices connecting to your network (e.g. IoT devices, healthcare visitors), meeting compliance requirements, troubleshooting operational and security issues, and responding to investigations faster with rich detail and additional network context among many others.

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